This story originally appeared on The Moodie Davitt Report, our content share partner.
China Duty Free Group (CDFG) is to open an exclusive perfumes and cosmetics multi-brand store in the new extension of Citygate Outlets in Tung Chung.
Tung Chung is a new town on Lantau Island. Citygate Outlets is a shopping and dining complex in Tung Chung’s center, offering a wide array of branded boutiques featuring discounted prices. It is hugely popular with cross-border shoppers.
The store, covering over 10,000 sq. ft, will be the travel retail giant’s first store in downtown Hong Kong.
Citygate Outlets, which offers a wide range of famous international brands at discounted prices, is hugely popular with cross-border shoppers. Photo: Baidu.com
It will be home to a range of internationally-renowned brands including Estée Lauder, Lancôme, Clé de Peau, La Mer, Guerlain, Givenchy, Giorgio Armani, YSL, Tom Ford and Refa. The store will offer tourists and locals a wide selection of perfumes, cosmetics and beauty devices.
Customers will also be able to participate in CDFG’s exclusive membership program and enjoy its numerous promotional offers.
Charles Chen tells conference moderator John Rimmer (TFWA Managing Director) about his aspirations for travel retail development.
CDFG President Charles Chen commented: “We are excited with the vast potential which the expanded Citygate Outlets has to offer and grateful to the landlord for their confidence placed in us.
“We promised to deliver an exciting shopping experience leveraging on our global strength and resources particularly in the area of marketing to complement the comprehensive outlet shopping experience of Citygate Outlets.”
CDFG said that the leverage it has from its own resources and those of its parent company will strengthen its retail presence in Hong Kong and Macau.
In 2017, CDFG, in partnership with French company Lagardère Travel Retail, successfully won the bid for the Hong Kong International Airport (HKIA) duty free liquor, tobacco and gourmet foods concession, marking an important milestone for the company’s business strategy. It trades at HKIA under the Duty Zero banner.
The company also has existing business at Macau International Airport store (in partnership with King Power Group HK) and recently announced a downtown duty-free store in Macau.
