On February 27, Decentraland, the world’s largest user-owned and operated virtual social world, announced the schedule and lineup for the sophomore edition of Metaverse Fashion Week (MVFW), taking place March 28-31. In collaboration with the Spatial and OVER metaverses, MVFW23 invites fashionistas worldwide to gather, commune, and witness the latest advancements in digital fashion.
With the curatorial theme of “Future Heritage,” MVFW23 is dedicated to connecting leading digital designers with established fashion institutions. The global event will illuminate the connection between innovation and tradition, and illustrate how the future of fashion is digital.
This year’s MVFW will demonstrate the potential of interoperability between open metaverses, and push the boundaries of what digital fashion can mean. Brands taking part in this year’s event include Dolce & Gabbana, Tommy Hilfiger, Coach, Adidas, DKNY, Vogue Singapore, Monnier Paris, DUNDAS, and many others.
According to Dr. Giovanna Graziosi Casimiro, Head of Metaverse Fashion Week, “This year we are incredibly honored to continue the legacy of Metaverse Fashion Week. We are seeing the return of many luxury fashion houses, and also the emergence and elevation of digitally native fashion.”
Casimiro added, “We are excited to see some of the world’s greatest fashion minds engaging in the future of fashion, and what it can mean for their communities.”
MVFW23 will take place across multiple metaverses, but the heart of digital fashion hums inside Decentraland’s Luxury District, developed by Metaverse Group, where global brands like Dolce & Gabbana, Tommy Hilfiger, and DNKY will house their virtual storefronts.
Dolce & Gabbana’s metaverse space features an exhibition of the winning designs from its Future Reward competition. Led by Domenico Dolce and Stefano Gabbana, the digital design competition spotlights emerging talent and supports them with a new co-branded digital Wearables collection.
Tommy Hilfiger’s MVFW experience will include daily product drops, AI-generated fashion, unique collaborations and a community competition — with the winner hand-picked by Hilfiger himself.
DKNY has created a dedicated venue, DKNY.3, that will host an art gallery, a pizzeria and a rooftop lounge. DKNY will also bring its SoHo landmark wall into the metaverse with a special Web3 creation by an MVFW neodesigner.
The Adidas community will join MVFW to bring an exclusive, community-focused experience that brings together ITM holders and Decentraland users. Centered around culture and fashion, the brand will showcase its pioneering collection of “Adidas Virtual Gear,” the first-ever collection of digital-only apparel by the 72-year-old brand.
Other brands like Coach are teaming up with several Web3 artists to create a unique experience for anyone who visits this year. Alo will bring yoga and meditation sessions to the metaverse and Gaian, a wearable startup behind the world’s first energy-generating sneaker, will unveil its digital store.
Join Decentraland at the next installment of Metaverse Fashion Week by pre-registering here.
