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DTSTART;TZID=Europe/London:20200818T120000
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DTSTAMP:20260404T195741
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UID:97024-1597752000-1597755600@jingdailyculture.com
SUMMARY:How Travel Brands Utilize WeChat Now and in Future
DESCRIPTION:Leveraging WeChat marketing to reach Chinese travel consumers\nFor global travel and retail brands with the ambition to expand in China\, recognizing WeChat as a major channel to tell a brand story is only the first step. The next important step is to establish and maintain meaningful interaction with the Chinese consumers by curating relevant content and delivering messages through well thought out strategies.\nThe industry post-COVID-19 will be full of uncertainties. How should international travel brands utilize WeChat to stay connected with the Chinese consumers now and in future?\nTo answer this question\, Dave Rumsey\, CEO of ASAP+\, a digital marketing specialist targeting Chinese consumers\, will share insights on a webinar hosted by TravelDaily China and ITB China on August 18 (12:00 PM GMT).\nWho is ASAP+\nASAP+ is an experienced travel and retail marketing expert. It has helped major travel destinations and brands including Tourism Australia\, Agoda\, Accor and Delta Air Lines reach their target audience in the Chinese market.\nDave is an experienced leader with a proven record of delivering strategic business technology initiatives across both the government and the private sectors. Prior to joining ASAP+ he was the CIO at Tourism Australia for 5 years where he led the IT and Digital Marketing transformation program.\nWhy this matters\nThemed “How Travel Brands Should Utilize WeChat Now and in Future”\, the online session will shed light on:\n● How to stay relevant to the Chinese consumers through smart content and tactics\n● How to emerge as a retail-savvy travel brand\, leveraging WeChat Mini Program e-commerce offerings\n● How to prepare for the rebound of China’s outbound travel activities\nParticipation\nRegister Now for the webinar on August 18\, and join our discussion on WeChat digital marketing for travel and retail brands.\nContact: Echo Zeng\nEmail: echo@traveldaily.cn
URL:https://jingdailyculture.com/event/how-travel-brands-utilize-wechat-now-and-in-future/
CATEGORIES:Branding,Culture,Digital Marketing,Leisure & Tourism,Travel,WeChat
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DTSTART;TZID=America/New_York:20200827T130000
DTEND;TZID=America/New_York:20200827T140000
DTSTAMP:20260404T195741
CREATED:20200824T130606Z
LAST-MODIFIED:20200824T130606Z
UID:97483-1598533200-1598536800@jingdailyculture.com
SUMMARY:CI to EYE LIVE
DESCRIPTION:Live conversations that fuel the future of the arts. Hosted by CI’s President\, Erik Gensler\, CI to Eye Live features timely conversations with leaders inside and outside of the arts.\nHOW ARTS ORGANIZATIONS MONETIZE LIVESTREAMS AND DIGITAL CONTENT\nIn a recent survey of audiences and the broader American public\, more than half of respondents reported participating in one or more digital cultural activities during the lockdown\, and 13% reported paying for cultural content.\nIn this session\, you’ll hear from several arts organizations across genres about how they’ve monetized content during the pandemic. Each arts administrator will share what they did\, how they did it\, the results so far\, and what they learned. You’ll also have a chance to ask your questions during our Q+A session.\nFEATURED ARTS LEADERS\nFrances Howorth\, Director of Marketing\, Irish Repertory Theatre\nGabriela Jirasek\, Director of Digital Strategy\, Goodman Theatre\nAlisa Martin\, Vice President\, Educational Operations\, Tenement Museum\nAnnie Penner\, Network and Social Media Manager\, The Dallas Opera\nGwen Watkins\, CMO\, Houston Symphony
URL:https://jingdailyculture.com/event/ci-to-eye-live/
CATEGORIES:Art,Branding,Culture,Digital Marketing
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