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BEGIN:VEVENT
DTSTART;VALUE=DATE:20210303
DTEND;VALUE=DATE:20210305
DTSTAMP:20260405T074704
CREATED:20210217T175457Z
LAST-MODIFIED:20210217T175457Z
UID:100888-1614769200-1614855599@jingdailyculture.com
SUMMARY:From First Timer to Biggest Fan – Use Your Data to Keep People Coming Back
DESCRIPTION:Now more than ever it’s vital that the people you engage with become your biggest fans and supporters of the work you produce. Whether it’s customers\, donors\, members\, or artistic partners\, your audiences love to experience a personalised and relevant connection to your organisation.\nWhen you use multiple software platforms to store and manage your audience data\, how can you create an effective strategy to communicate and engage with the people on your database?\nIn this one-hour webinar Nick Kime\, The Digital Culture Network’s Tech Champion for Customer Relationship Management\, and Peggy Naumann\, our Tech Champion for Email Marketing will talk you through ideas for organising your data to support an effective communication strategy.\nIn this session you will learn: \n\nHow to consolidate data from multiple systems\nData tagging & categorisation\nTips to increase your email opt-ins\nWhat data management systems you could be using\nHow to use your data to send more targeted emails\nHow automation can enrich the customer experience\nHow to make the most of opportunities to engage with your audience
URL:https://jingdailyculture.com/event/from-first-timer-to-biggest-fan-use-your-data-to-keep-people-coming-back/
CATEGORIES:Branding,Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://jingdailyculture.com/wp-content/uploads/2021/02/Digital-Culture-Network-Banner-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210224
DTEND;VALUE=DATE:20210226
DTSTAMP:20260405T074704
CREATED:20210217T173709Z
LAST-MODIFIED:20210217T173709Z
UID:100875-1614164400-1614250799@jingdailyculture.com
SUMMARY:Test to Success! Experiments to Optimize Your Website and Email Campaigns
DESCRIPTION:A/B testing (also known as split testing) is the process of comparing two versions of a web page\, email\, or other marketing asset and measuring the difference in performance.\nJoin three Digital Culture Network Tech Champions\, James Akers (Data Analytics and Insight)\, Roberta Beattie (Websites)\, and Peggy Naumann (Email Marketing) as they discuss the different platforms\, approaches\, and strategies to measure performance and improve results.\nThis one-hour webinar will include: \n\nWhat A/B testing is and why it’s useful\nHow A/B testing can improve a user’s experience of your website\nWhy A/B testing is used by email marketing professionals\nLive Q&A at regular points throughout
URL:https://jingdailyculture.com/event/test-to-success-experiments-to-optimize-your-website-and-email-campaigns/
CATEGORIES:Branding,Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://jingdailyculture.com/wp-content/uploads/2021/02/Digital-Culture-Network-Banner-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210224
DTEND;VALUE=DATE:20210226
DTSTAMP:20260405T074704
CREATED:20210217T143508Z
LAST-MODIFIED:20210217T143508Z
UID:100871-1614164400-1614250799@jingdailyculture.com
SUMMARY:Innovating Your Approach to Online Audience Engagement.
DESCRIPTION:In an age of periodic lockdowns\, there is a need to find innovative and creative ways to engage and grow our audiences. Many arts & heritage organisations have some sort of digital collection\, how can these assets be repurposed to meet today’s challenges?\nYou will learn from 3 specialists about the opportunities available for interpretation teams\, digital teams and curators to reinvigorate existing digital collections.\nThe workshop will be highly interactive\, giving you the opportunity to speak with our panel about your specific challenges and gain advice on how to approach them.\nPanelists:\n– Lauren Livesey\, Partnerships Manager @ Curatours\n– Sophia Mirashrafi\, Digital Project Officer @ Historic Environment Scotland\n– Thomas Flynn\, Cultural Heritage Lead & Community @Sketchfab
URL:https://jingdailyculture.com/event/innovating-your-approach-to-online-audience-engagement/
CATEGORIES:Branding,Culture,Digital Marketing
ATTACH;FMTTYPE=image/png:https://jingdailyculture.com/wp-content/uploads/2021/02/fcc09cd7-3e7f-4c57-ad52-2a7fe3dfb335.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210129
DTEND;VALUE=DATE:20210131
DTSTAMP:20260405T074704
CREATED:20201216T123223Z
LAST-MODIFIED:20201216T123223Z
UID:99716-1611918000-1612004399@jingdailyculture.com
SUMMARY:Sneakers x Culture: Collab
DESCRIPTION:Elizabeth Semmelhack\, author of Sneakers x Culture: Collab\, explores the collaborative culture that surrounds sneakers.\nCollaborations have a long history in western fashion and are only increasing in importance especially in sneaker design. This talk charts the history of sneaker collabs beginning in the 1930s and will explore how complex cultural politics and shifting ideas of gender have led to a wide range of people\, from musicians and athletes to high fashion designers and blue-chip artists\, to participate in sneaker collaborations.\nSemmelhack is Senior Curator of the Bata Shoe Museum in Toronto. Her numerous exhibitions include Out of the Box: The Rise of Sneaker Culture; The Gold Standard: Glittering Footwear from Around the Globe; and Standing Tall: The Curious History of Men in Heels.
URL:https://jingdailyculture.com/event/sneakers-x-culture-collab/
CATEGORIES:Branding,Culture,Lifestyle
ATTACH;FMTTYPE=image/jpeg:https://jingdailyculture.com/wp-content/uploads/2020/12/https-cdn.evbuc_.com-images-119732621-89753492095-1-original.20201203-152237.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210126
DTEND;VALUE=DATE:20210128
DTSTAMP:20260405T074704
CREATED:20210107T123431Z
LAST-MODIFIED:20210107T123431Z
UID:100036-1611658800-1611745199@jingdailyculture.com
SUMMARY:How Collaborations Are Defining Experiences in China
DESCRIPTION:China’s Gen Z and millennial consumers seek novel products that stand out from the crowd\, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands.\nWhile many brand pairings may appear extreme or even bizarre\, such items are widely talked about\, and their freshness and limited-time appeal can tempt young consumers to at least try new\, (often affordably priced) products—which also make them attractive candidates for posting on social media\, further helping to expand the reach of brands among that valuable demographic.\nRegister today to join the Jing Group on Tuesday\, January 26 at 10 a.m. EST / 3 p.m. GMT for a live webinar exploring “How Collaborations Are Defining Experiences in China”.\nDuring the hour-long broadcast\, presented by cross-cultural agency TONG\, we’ll discuss why—from a consumer standpoint—brand collaborations continue to resonate and accelerate in China\, and the value for all parties involved\, including brands in and out of China collaborating together.\nIn our discussion\, you’ll learn: \n\nThe importance of collaborations for your 2021 China marketing strategies\nDistinct characteristics of China-focused collaborations\nHow collaborations continue to be creative by driving forth creativity and innovation\nHow brands can build upon collaborations with experiences—both digital and physical—and content for wider reach and greater impact\nPlus\, ask questions and interact with Jing Group editors and guest speakers \n\nThis digital event is a continuation of Jing Group x TONG’s “Tracking the Trends for 2021” content series. All Registrants will receive a copy of our joint Jing Group x TONG white paper following the webinar’s conclusion.\nClick here to reserve your spot for “Tracking the Trends for 2021: How Collaborations Are Defining Experiences in China” webinar. \nAfter registering\, you will receive an email confirmation containing information about joining the webinar 
URL:https://jingdailyculture.com/event/how-collaborations-are-defining-experiences-in-china/
CATEGORIES:Branding,Culture,Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://jingdailyculture.com/wp-content/uploads/2021/01/1280x720.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201205
DTEND;VALUE=DATE:20201208
DTSTAMP:20260405T074704
CREATED:20201118T104453Z
LAST-MODIFIED:20201118T104453Z
UID:98491-1607166000-1607338799@jingdailyculture.com
SUMMARY:Cultural Alliances: The Imperatives and Challenges of Collaboration
DESCRIPTION:For the third iteration of Museum 2050’s annual symposium\, the platform looks to explore the concept of collaboration\, both in its proliferation in recent partnerships amongst museums\, particularly in China\, and as a centerpiece of creative production. We wish to ask the fundamental question: why collaborate? What is the purpose of these cultural alliances? Whether they are between distinct institutions\, artists\, professionals\, spaces or disciplines\, what is gained when we collaborate? What is lost? How can we best foster collaboration? This year\, Museum 2050 seeks to broaden the discussion beyond the realm of the Chinese context in order to investigate why museums make the decision to go beyond their walls to forge partnerships\, both with other actors in the arts and those in other fields.
URL:https://jingdailyculture.com/event/cultural-alliances-the-imperatives-and-challenges-of-collaboration/
LOCATION:He Art Museum
CATEGORIES:Architecture,Art,Branding,Culture,Digital Marketing,WeChat
ATTACH;FMTTYPE=image/png:https://jingdailyculture.com/wp-content/uploads/2020/11/Banner-300x600-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201120
DTEND;VALUE=DATE:20201122
DTSTAMP:20260405T074704
CREATED:20201118T095726Z
LAST-MODIFIED:20201118T095726Z
UID:98483-1605870000-1605956399@jingdailyculture.com
SUMMARY:Culture Geek Conference
DESCRIPTION:Since 2012\, Culture Greek has been bringing together the people who are at the forefront of digital transformation in museums\, galleries\, theaters\, festivals\, publishing and film. Their events are packed with real actionable advice\, giving you the knowledge you need to make more impact with your work.\nThis year Culture Geek brings the conference direct to your computer. Watch the talks live (UK timezone) and then return to them with online access for 12 months.
URL:https://jingdailyculture.com/event/culture-geek-conference/
CATEGORIES:Branding,Culture,Digital Marketing
ATTACH;FMTTYPE=image/png:https://jingdailyculture.com/wp-content/uploads/2020/11/c-geek-illy-01.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20201014T110000
DTEND;TZID=Europe/Paris:20201014T120000
DTSTAMP:20260405T074704
CREATED:20200921T120937Z
LAST-MODIFIED:20200921T120937Z
UID:97910-1602673200-1602676800@jingdailyculture.com
SUMMARY:The Museum of the Future: Digital Transformation and Immersive Technologies
DESCRIPTION:About the Topic\nThe pandemic has showed museums the many benefits of digital and immersive technologies such as virtual- and augmented reality. However\, there is a need for up-skilling and training of museums professionals on how to use the new technologies. Olaf Sperwer’s NEMO Webinar will give an overview of post-pandemic transformation concepts where digital and immersive technologies can be offered as new services to engage and share experiences with visitors and create new alternative funding sources. Based on case studies\, the participants will learn about possibilities and limits of digital and immersive technologies. They webinar will also discuss costs and monetarisation models.\nOlaf Sperwer\nOlaf Sperwer is a senior technology consultant and Head of Digital at VRmed Ltd (Immersive Technology Development) based in the UK. Sperwer has a master of Psychology and Economy. In his early professional life he developed TV formats for children such as “Logo”\, a news program on the German TV channel ZDF. Sperwer consults and supports businesses worldwide using digital and immersive analytic and production technologies to transfer traditional business models into digital environments. He works for leading companies in the cultural\, media\, and health industry. Sperwer is a leading member of several international research projects that evaluate immersive technologies.
URL:https://jingdailyculture.com/event/the-museum-of-the-future-digital-transformation-and-immersive-technologies/
CATEGORIES:Branding,Digital Marketing
ATTACH;FMTTYPE=image/png:https://jingdailyculture.com/wp-content/uploads/2020/09/event-cover-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201007T100000
DTEND;TZID=America/New_York:20201007T110000
DTSTAMP:20260405T074704
CREATED:20200819T175849Z
LAST-MODIFIED:20200819T175849Z
UID:97356-1602064800-1602068400@jingdailyculture.com
SUMMARY:Europe Profile and Trends
DESCRIPTION:Presented by \nCatherine Devine | Global Business Strategy Leader – Libraries & Museums\, Microsoft\nCatherine leads strategy for Libraries and Museums within Microsoft’s Education division. In this role her goal is to leverage technology to further the missions of Libraries and Museums globally in attracting visitors\, optimizing the visitor experience\, supporting research\, serving the community\, improving operations and exploring emerging opportunities for Libraries and Museums as their role is defined in a continually changing world.\nCatherine was most recently Chief Digital Officer at the American Museum of Natural History in New York City. In that position\, she led the digital transformation of the Museum for 7 years\, as part of a 25 year career in technology across a variety of industries. Catherine has had a lifelong love and interest in technology and its ability to optimize outcomes across all aspects of life and society.\nCatherine is originally from Sydney\, Australia\, holding a B. Business (Accounting) from the University of Technology\, Sydney and a M. Sc Business Analytics (Data Science) from Syracuse University.
URL:https://jingdailyculture.com/event/europe-profile-and-trends/
CATEGORIES:Art,Branding,Culture,Digital Marketing
ATTACH;FMTTYPE=image/png:https://jingdailyculture.com/wp-content/uploads/2020/08/microsoft-event-cover-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201005
DTEND;VALUE=DATE:20201018
DTSTAMP:20260405T074704
CREATED:20200910T103521Z
LAST-MODIFIED:20200910T103521Z
UID:97780-1601895600-1602932399@jingdailyculture.com
SUMMARY:MAAM 2020: Do Museums Still Need Objects
DESCRIPTION:Once perceived as static “cabinets of curiosities”\, museums are now evolving their missions to meet the needs of their ever-changing communities. As we think about how museums will look in the future\, we also need to think about how collections serve diverse audiences. The question remains: Do museums still need objects?\nThe MAAM Annual Conference will examine this question in its entirety. We will discuss the ways in which art\, history\, and science collections can play a new\, or different\, role in the museum. We will discuss how digital technologies make collections more accessible to communities. We will discuss how museums thrive with and without collections. We will discuss tough topics regarding collections. We want to know what you think about this question!\nRegistration will open the week of September 1\, 2020.\nWhat is the theme?\nThe theme of this year’s conference is “Do Museums Still Need Objects?”. Our Program Committee found this theme to be relevant amidst the pandemic and period of social activism that we are seeing today. We recognize that the theme is larger than a simple question of whether a museum needs to have objects\, but also begs the questions: how do we interpret the objects we have? How do we manage interpretation without a collection? How do we use controversial objects to discuss difficult topics?\nWhat will the program look like?\nThe Virtual Annual Meeting will take place over October 5-16\, 2020. We will have approximately 10 days worth of content including webinars\, program affinity group meetings\, the Weil Lecture\, our Annual Meeting\, and other networking opportunities. A formal schedule will be shared prior to the opening of registration in September.
URL:https://jingdailyculture.com/event/maam-2020-do-museums-still-need-objects/
CATEGORIES:Branding,Culture,Digital Marketing
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200930
DTEND;VALUE=DATE:20201002
DTSTAMP:20260405T074704
CREATED:20200819T180923Z
LAST-MODIFIED:20200819T180923Z
UID:97360-1601463600-1601549999@jingdailyculture.com
SUMMARY:Catalonia Workshop: B2B travel and tourism networking
DESCRIPTION:Tour operators and distributors to vital markets meet tourism product from across Catalonia and surrounding regions in an accessible B2B workshop.\nIdeally placed at vital moment in the region’s bounce-back\, ETOA’s Catalonia workshop on September 30th will be the ideal opportunity to lay the foundations for a sustainable recovery. The online workshop will bring together selected travel buyers in a highly accessible half-day of B2B online meetings\, matched in advance based on the preferences of suppliers and operators alike.
URL:https://jingdailyculture.com/event/catalonia-workshop-b2b-travel-and-tourism-networking/
CATEGORIES:Branding,Culture,Digital Marketing,Leisure & Tourism,Travel
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200917T060000
DTEND;TZID=America/New_York:20200917T080000
DTSTAMP:20260405T074704
CREATED:20200813T162006Z
LAST-MODIFIED:20200813T162006Z
UID:97104-1600322400-1600329600@jingdailyculture.com
SUMMARY:Cultural policy responses to Covid-19: An international perspective
DESCRIPTION:This webinar will present findings from recent research into international policy responses to the impact of Covid-19 on the cultural sector\n\n\n\n\n\n\nAbout this Event\n\n\nHosted by the Centre for Cultural Value and presented in association with the British Council\, this webinar will present brief findings from recent research into international policy responses to the impact of Covid-19 on the cultural sector.\nIt will give an overview of different interventions internationally and explore the underlying policy models and structures that have influenced these – e.g. the status of and targeted support for freelance practitioners in different countries. It will also reflect on how cultural policy might be reshaped and re-imagined in a post Covid-19 future.\nInsights will be shared from the Centre for Cultural Value and the British Council and will include a short keynote by Professor Franco Bianchini followed by panel responses and a discussion chaired by Anne Torreggiani (CEO\, The Audience Agency & Co-Director of the Centre for Cultural Value). Our panelists are Chenine Bhathena\, Creative Director of Coventry UK City of Culture 2021 and Moira Sinclair\, Chief Executive\, Paul Hamlyn Foundation.\nWe want to make the webinar a positive experience for all participants. If you have particular access needs please let us know in advance at ccv@leeds.ac.uk.\nWe will share a copy of the research findings with participants ahead of the webinar as well as the Zoom link. \nImage: British Council / Oona Doherty\, Hard to Be Soft. Photo by Luca Truffarelli
URL:https://jingdailyculture.com/event/cultural-policy-responses-to-covid-19-an-international-perspective/
CATEGORIES:Art,Branding,Culture,Lifestyle,Travel
ATTACH;FMTTYPE=image/png:https://jingdailyculture.com/wp-content/uploads/2020/08/ccv-event-cover.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20200916T180000
DTEND;TZID=Europe/Paris:20200916T190000
DTSTAMP:20260405T074704
CREATED:20200901T120415Z
LAST-MODIFIED:20200901T120415Z
UID:97673-1600279200-1600282800@jingdailyculture.com
SUMMARY:How Livestreaming is transforming China’s E-commerce
DESCRIPTION:Retail is fast evolving in the China market\, and Alibaba has been pioneering livestreaming as an innovative combination of shopping and entertainment. As the retail industry looks to navigate disruptions caused by Covid-19\, livestreaming has proven to be an even more important means of digital engagement\, especially for international brands. Join this webinar to understand how your brand can use Tmall and Tmall Global to reach Chinese consumers & engage with them through Livestreaming.\nSpeaker :\nChloé Gonçalves\, International Business Development Manager\, Tmall Global – Alibaba
URL:https://jingdailyculture.com/event/livestreaming-in-chinas-e-commerce/
CATEGORIES:Branding,Culture,Digital Marketing
ATTACH;FMTTYPE=image/png:https://jingdailyculture.com/wp-content/uploads/2020/09/maison-event-cover.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200909T210000
DTEND;TZID=America/New_York:20200909T220000
DTSTAMP:20260405T074704
CREATED:20200819T175339Z
LAST-MODIFIED:20200819T175339Z
UID:97351-1599685200-1599688800@jingdailyculture.com
SUMMARY:Reimagining Museums and Libraries post COVID
DESCRIPTION:Inspiring the Digital Landscape of Libraries and Museums\nWe’re all aware of the enormous impact COVID-19 has had in all aspects of our lives. This is also a pivotal moment for Libraries and Museums globally as we deal with issues of financial resilience and finding new ways to engage with our audiences. At Microsoft\, Satya Nadella talks about the three “Rs” – respond\, reopen and reimagine. If we consider the silver lining in this tragedy\, this is a pivotal opportunity for change. Not change for the sake of change\, rather change to expand our ability to achieve our organizational missions. We may well look back on this as a transformational moment in the history of Museums and Libraries globally.\nThe second in our series of webinars discusses the reimagine opportunities arising from COVID-19. We’ll host discussions with three leaders in Libraries\, Museums and Microsoft Education on the opportunities they anticipate.\nPresented by\nCatherine Devine | Global Business Strategy Leader – Libraries & Museums\, Microsoft\nCatherine leads strategy for Libraries and Museums within Microsoft’s Education division. In this role her goal is to leverage technology to further the missions of Libraries and Museums globally in attracting visitors\, optimizing the visitor experience\, supporting research\, serving the community\, improving operations and exploring emerging opportunities for Libraries and Museums as their role is defined in a continually changing world.\nCatherine was most recently Chief Digital Officer at the American Museum of Natural History in New York City. In that position\, she led the digital transformation of the Museum for 7 years\, as part of a 25 year career in technology across a variety of industries. Catherine has had a lifelong love and interest in technology and its ability to optimize outcomes across all aspects of life and society.\nCatherine is originally from Sydney\, Australia\, holding a B. Business (Accounting) from the University of Technology\, Sydney and a M. Sc Business Analytics (Data Science) from Syracuse University.
URL:https://jingdailyculture.com/event/reimagining-museums-and-libraries-post-covid/
CATEGORIES:Art,Branding,Culture,Digital Marketing
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200827T130000
DTEND;TZID=America/New_York:20200827T140000
DTSTAMP:20260405T074704
CREATED:20200824T130606Z
LAST-MODIFIED:20200824T130606Z
UID:97483-1598533200-1598536800@jingdailyculture.com
SUMMARY:CI to EYE LIVE
DESCRIPTION:Live conversations that fuel the future of the arts. Hosted by CI’s President\, Erik Gensler\, CI to Eye Live features timely conversations with leaders inside and outside of the arts.\nHOW ARTS ORGANIZATIONS MONETIZE LIVESTREAMS AND DIGITAL CONTENT\nIn a recent survey of audiences and the broader American public\, more than half of respondents reported participating in one or more digital cultural activities during the lockdown\, and 13% reported paying for cultural content.\nIn this session\, you’ll hear from several arts organizations across genres about how they’ve monetized content during the pandemic. Each arts administrator will share what they did\, how they did it\, the results so far\, and what they learned. You’ll also have a chance to ask your questions during our Q+A session.\nFEATURED ARTS LEADERS\nFrances Howorth\, Director of Marketing\, Irish Repertory Theatre\nGabriela Jirasek\, Director of Digital Strategy\, Goodman Theatre\nAlisa Martin\, Vice President\, Educational Operations\, Tenement Museum\nAnnie Penner\, Network and Social Media Manager\, The Dallas Opera\nGwen Watkins\, CMO\, Houston Symphony
URL:https://jingdailyculture.com/event/ci-to-eye-live/
CATEGORIES:Art,Branding,Culture,Digital Marketing
ATTACH;FMTTYPE=image/png:https://jingdailyculture.com/wp-content/uploads/2020/08/CI-event-cover.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200818T120000
DTEND;TZID=Europe/London:20200818T130000
DTSTAMP:20260405T074704
CREATED:20200811T134618Z
LAST-MODIFIED:20200811T134618Z
UID:97024-1597752000-1597755600@jingdailyculture.com
SUMMARY:How Travel Brands Utilize WeChat Now and in Future
DESCRIPTION:Leveraging WeChat marketing to reach Chinese travel consumers\nFor global travel and retail brands with the ambition to expand in China\, recognizing WeChat as a major channel to tell a brand story is only the first step. The next important step is to establish and maintain meaningful interaction with the Chinese consumers by curating relevant content and delivering messages through well thought out strategies.\nThe industry post-COVID-19 will be full of uncertainties. How should international travel brands utilize WeChat to stay connected with the Chinese consumers now and in future?\nTo answer this question\, Dave Rumsey\, CEO of ASAP+\, a digital marketing specialist targeting Chinese consumers\, will share insights on a webinar hosted by TravelDaily China and ITB China on August 18 (12:00 PM GMT).\nWho is ASAP+\nASAP+ is an experienced travel and retail marketing expert. It has helped major travel destinations and brands including Tourism Australia\, Agoda\, Accor and Delta Air Lines reach their target audience in the Chinese market.\nDave is an experienced leader with a proven record of delivering strategic business technology initiatives across both the government and the private sectors. Prior to joining ASAP+ he was the CIO at Tourism Australia for 5 years where he led the IT and Digital Marketing transformation program.\nWhy this matters\nThemed “How Travel Brands Should Utilize WeChat Now and in Future”\, the online session will shed light on:\n● How to stay relevant to the Chinese consumers through smart content and tactics\n● How to emerge as a retail-savvy travel brand\, leveraging WeChat Mini Program e-commerce offerings\n● How to prepare for the rebound of China’s outbound travel activities\nParticipation\nRegister Now for the webinar on August 18\, and join our discussion on WeChat digital marketing for travel and retail brands.\nContact: Echo Zeng\nEmail: echo@traveldaily.cn
URL:https://jingdailyculture.com/event/how-travel-brands-utilize-wechat-now-and-in-future/
CATEGORIES:Branding,Culture,Digital Marketing,Leisure & Tourism,Travel,WeChat
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200722T040000
DTEND;TZID=America/New_York:20200722T050000
DTSTAMP:20260405T074704
CREATED:20200715T102036Z
LAST-MODIFIED:20200715T102036Z
UID:96774-1595390400-1595394000@jingdailyculture.com
SUMMARY:An Exciting Time for Brands | WITH Paris
DESCRIPTION:The first half of 2020 has not spared brands. Neither did the recent social protests. The Black Lives Matter movement and imminent American elections have particularly forced brands to fist-wave\, if not to take concrete actions.\nIn this intense context\, brands have no choice but to redefine their roles and imagine new ways to engage with their younger and ‘woke’ GenZ consumers beyond traditional social media strategies.\nIn this webinar\, we’ll be sharing some fresh & intriguing models that could push the creative envelope for brands that are willing to outstrip the needs of the now committed-consumer.\nWhile our case studies will focus on the fashion\, beauty\, art\, travel\, wine & spirit industries\, we warmly welcome any marketing professionals to join this ‘roller-coaster’ session where we’ll decipher: \n\nnew influence\nnew touchpoints\nnew e-commerce\nnew relationships
URL:https://jingdailyculture.com/event/an-exciting-time-for-brands-with-paris/
CATEGORIES:Branding,Culture,Digital Marketing,Leisure & Tourism,Lifestyle,Travel
ATTACH;FMTTYPE=image/jpeg:https://jingdailyculture.com/wp-content/uploads/2020/07/unnamed.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200717T130000
DTEND;TZID=America/New_York:20200717T140000
DTSTAMP:20260405T074704
CREATED:20200714T101453Z
LAST-MODIFIED:20200714T101453Z
UID:96766-1594990800-1594994400@jingdailyculture.com
SUMMARY:DISCOVERY: Arts\, Culture\, COVID-19
DESCRIPTION:How is the COVID-19 crisis shaping arts and culture across America? On Episode 4 of DISCOVERY\, we’ll talk with Arthur Cohen\, CEO and cofounder of LaPlaca Cohen. He’ll share insights from Culture Track\, an ongoing study of US cultural consumers\, and together we’ll talk through culture and creativity in our ever-changing world.\n\nDISCOVERY is a weekly Knight Foundation show\, hosted by the Knight Arts team. The program takes a weekly look at how the arts and artists build informed and engaged communities. To see past episodes\, or to learn more about Knight’s live weekly shows\, visit KF.org
URL:https://jingdailyculture.com/event/discovery-arts-culture-covid-19/
CATEGORIES:Art,Branding,Culture,Digital Marketing,Travel
ATTACH;FMTTYPE=image/png:https://jingdailyculture.com/wp-content/uploads/2020/07/7244d378-3f2a-4d33-a475-b6d435d4bb4e.png
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