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SUMMARY:Grow Your Digital Skills: Build a Successful YouTube Channel and Explore Google Arts & Culture
DESCRIPTION:Are you making the most of your Youtube channel? YouTube is the 2nd largest search engine on the internet and has the capability to be a robust and exciting way to reach and grow your audience. The Digital Culture Network has teamed up with Google Arts & Culture to bring you this session where we will explore how your organisation can use its YouTube channel to its full potential.\nBy encouraging you to think about your organisation as a “brand”\, a Google Digital Garage trainer will help you consider who your YouTube audience is\, how you can understand what they want and how to reach them. They’ll share practical tips on planning and creating your content and explain how to make the best use of all the platform features; including how to optimise content for search engines and how to use Analytics to measure success. This will be followed by break-out conversations\, allowing you to connect with your peers and digest learnings from the presentation. There will also be inspiration and examples shared by Google Arts & Culture.
URL:https://jingdailyculture.com/event/grow-your-digital-skills-build-a-successful-youtube-channel-and-explore-google-arts-culture/
CATEGORIES:Branding,Culture,Digital Marketing,Technology
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DTSTART;VALUE=DATE:20220317
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SUMMARY:Money Talks: Income Generation for Museums
DESCRIPTION:Museums big and small are reliant on income generation to keep the doors open\, and the Covid pandemic has highlighted how important visitor income really is.\nThis one-day event focuses on practical\, creative and achievable ways that your museum can generate sustainable income. Attendees hear from museum professionals who have overcome the challenges of the past few years\, as well as panel discussions examining future trends across retail\, e-commerce\, events\, corporate hire and more.
URL:https://jingdailyculture.com/event/money-talks-income-generation-for-museums/
CATEGORIES:Branding,Culture,Digital Marketing
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