The Art Newspaper Live: Can You Game the Art Market?
2021-02-26 - 2021-02-27
Join The Art Newspaper for an informal discussion on 26 February at 4pm GMT between our Art Market Eye team of Georgina Adam, Anna Brady and Anny Shaw as they give their views on some of this year’s top headlines, ask whether art fairs’ newest revenue generating strategies – or gimmicks – will work, and, yes, ponder whether a Gamestop-style short squeeze could play havoc with the art market in the same way it has the stock market. Or, is price manipulation rife in the art market anyway? Presented in partnership with Gurr Johns.

Test to Success! Experiments to Optimize Your Website and Email Campaigns
2021-02-24 - 2021-02-25
A/B testing (also known as split testing) is the process of comparing two versions of a web page, email, or other marketing asset and measuring the difference in performance.
Join three Digital Culture Network Tech Champions, James Akers (Data Analytics and Insight), Roberta Beattie (Websites), and Peggy Naumann (Email Marketing) as they discuss the different platforms, approaches, and strategies to measure performance and improve results.
This one-hour webinar will include:

What A/B testing is and why it’s useful
How A/B testing can improve a user’s experience of your website
Why A/B testing is used by email marketing professionals
Live Q&A at regular points throughout

Innovating Your Approach to Online Audience Engagement.
2021-02-24 - 2021-02-25
In an age of periodic lockdowns, there is a need to find innovative and creative ways to engage and grow our audiences. Many arts & heritage organisations have some sort of digital collection, how can these assets be repurposed to meet today’s challenges?
You will learn from 3 specialists about the opportunities available for interpretation teams, digital teams and curators to reinvigorate existing digital collections.
The workshop will be highly interactive, giving you the opportunity to speak with our panel about your specific challenges and gain advice on how to approach them.
Panelists:
– Lauren Livesey, Partnerships Manager @ Curatours
– Sophia Mirashrafi, Digital Project Officer @ Historic Environment Scotland
– Thomas Flynn, Cultural Heritage Lead & Community @Sketchfab

MuseumNext Digital Summit
2021-02-22 - 2021-02-27
Faced with a global pandemic, museums around the world have pivoted to digital in order to meet the needs of their audiences and to fight for their own survival.
In February 2021, we will be holding a virtual edition of our popular MuseumNext Digital Summit to discuss at what we’ve learnt in a challenging year and to look ahead, beyond the pandemic.
This online museum conference will take place over five days from 22 February 2021, with between one and two hours of digital ideas shared live each day.

Digital Past 2021
2021-02-08 - 2021-02-13
The conference will be held on Zoom and will bring together individuals from the commercial, public, academic, third sector and voluntary sectors to promote learning, discussion and debate around digital technologies and digital heritage, including virtual access to heritage, diversity in digital cultural heritage, and digital heritage and the environment.

How Collaborations Are Defining Experiences in China
2021-01-26 - 2021-01-27
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands.
While many brand pairings may appear extreme or even bizarre, such items are widely talked about, and their freshness and limited-time appeal can tempt young consumers to at least try new, (often affordably priced) products—which also make them attractive candidates for posting on social media, further helping to expand the reach of brands among that valuable demographic.
Register today to join the Jing Group on Tuesday, January 26 at 10 a.m. EST / 3 p.m. GMT for a live webinar exploring “How Collaborations Are Defining Experiences in China”.
During the hour-long broadcast, presented by cross-cultural agency TONG, we’ll discuss why—from a consumer standpoint—brand collaborations continue to resonate and accelerate in China, and the value for all parties involved, including brands in and out of China collaborating together.
In our discussion, you’ll learn:

The importance of collaborations for your 2021 China marketing strategies
Distinct characteristics of China-focused collaborations
How collaborations continue to be creative by driving forth creativity and innovation
How brands can build upon collaborations with experiences—both digital and physical—and content for wider reach and greater impact
Plus, ask questions and interact with Jing Group editors and guest speakers

This digital event is a continuation of Jing Group x TONG’s “Tracking the Trends for 2021” content series. All Registrants will receive a copy of our joint Jing Group x TONG white paper following the webinar’s conclusion.
Click here to reserve your spot for “Tracking the Trends for 2021: How Collaborations Are Defining Experiences in China” webinar.
After registering, you will receive an email confirmation containing information about joining the webinar

Digital Engagement Series #1: Digital Collaboration: Context and Needs
2020-12-09 12:00 - 13:15 (America/New_York)
Digital Engagement Series
If it wasn’t evident prior, the pandemic has emphasized the nonprofit arts sector’s need to dismantle the silos prohibiting collaboration in digital engagement. In recognition of this, the Association of African American Museums, American Alliance of Museums, Association of Art Museum Curators, Association of Art Museum Directors, Association of Academic Museums and Galleries, Museum Association of the Caribbean, and the Museum Computer Network have aligned, for the first time, to present an online series bringing together their constituencies to advance the museum community’s digital projects. Together the associations have partnered with the School of Museum Studies, University of Leicester and their ‘One by One’ project, a multi-partner international initiative, gathering together cultural organizations, policy makers, academics, professional bodies, support agencies, and communities of practice, to build digitally confident art organizations by helping them better define, improve, measure and embed the digital literacy of their staff and volunteers in all roles and at all levels.
Through this program, we hope to offer a deeper understanding of the current successes, to emphasize the necessary aspects of team building and shared accountability in digital projects; and to share research and findings through the One-by-One initiatives.
Organized by AAMC in collaboration with our partners, please contact programs@artcurators.org with any questions.

Museums+Tech 2020
2020-12-09 - 2020-12-11
The 2020 conference asks what role digital can play for museums in a crisis. How can museums and other cultural organisations respond to crisis, both in terms of their collections, programmes, and internally? Do they have what it takes to survive when their doors can no longer open to the public? What role can digital play in responding to crisis and how might it be used to respond to issues of colonisation, access and inclusion? The MCG’s annual conference brings together practitioners, researchers, funders, and those from related cultural heritage and technology sectors from around the world.

CIDOC Conference 2020
2020-12-07 - 2020-12-11
The CIDOC Conference 2020 will address an important societal theme that cannot be ignored nowadays: digital transformation in cultural heritage institutions. This Conference is looking to collect first-hand experiences, bring visibility to projects implemented in that field and draw conclusions and recommendations from these contributions.

Arts U: National Arts Marketing Project Conference
2020-12-07 - 2020-12-09
Are you ready to immerse yourself in all things arts marketing and what you need to know as our field shifts beneath our feet?
Are you ready to dive into conversations to launch your exploration of new ways of thinking or affirm tried and true tactics?
If you said yes, then have we got the lineup for you!
This year’s conference will bring forward:

Learning and application in consumer behavior changes that will inform your decision making
Detecting and ways to avoid bias in content creation
Explore how to communicate value and maximize revenue through pricing for online and in-person performances
Reflect on what accessibility means now
Email and audience targeting, how will you cut through the noise?
Access a round up of research that will assist you in understanding the new landscape ahead
Storytelling and fundraising go hand in hand, what does it mean during and post-pandemic?
Enjoy interactive breaks and networking opportunities to connect you with your peers and give you some room to breathe

Kicked off with an inspirational keynote on resiliency, change management and navigating this tumultuous time.
Our sessions this year will focus on equity and accessibility and an outlook for the next 18-24 months ahead. These are uncertain times, and we are targeting content and interactions to position you the best and strongest to get through.
You don’t want to miss this!

Cultural Alliances: The Imperatives and Challenges of Collaboration
2020-12-05 - 2020-12-07 | He Art Museum
For the third iteration of Museum 2050’s annual symposium, the platform looks to explore the concept of collaboration, both in its proliferation in recent partnerships amongst museums, particularly in China, and as a centerpiece of creative production. We wish to ask the fundamental question: why collaborate? What is the purpose of these cultural alliances? Whether they are between distinct institutions, artists, professionals, spaces or disciplines, what is gained when we collaborate? What is lost? How can we best foster collaboration? This year, Museum 2050 seeks to broaden the discussion beyond the realm of the Chinese context in order to investigate why museums make the decision to go beyond their walls to forge partnerships, both with other actors in the arts and those in other fields.

Musemio and Immerse UK Virtual Summit
2020-11-24 13:00 - 17:30 (Europe/London)
Are you ready to supercharge your ideas about innovation in the cultural sector? Join the UKs newest summit for forward-thinking museums and cultural institutions. Culture Reimagined is where innovation in the cultural sector is celebrated.
During the interactive panels, fireside chats, and technology demos, you will:

Learn how to supercharge your museum’s innovation knowledge
Discover emerging technologies and how to apply them in your setting
Be inspired by conscious thought leaders collaborating with tech companies
Share best digital practices and opportunities for return on investment during these unusual times

Collect & Connect: Archives and Collections in a Digital Age
2020-11-23 - 2020-11-25
Collect & Connect: Archives and Collections in a Digital Age will be held at Naturalis Biodiversity Center in Leiden (*) from 23-24 November 2020. The aims of this international conference which officially concludes the NWO/Brill Creative Industries Project Making Sense of Illustrated Handwritten Archives are twofold. First, to present results of finished and original research in the field of digitized archives and natural and cultural heritage collections. Second, to promote exchange and discussion between researchers and heritage professionals in the field of digital natural and cultural heritage. Next to specialized paper presentations, the conference will also entail a variety of interactive formats (e.g., round tables or demos). Six to eight papers presented at the conference are expected to be selected for publication in the ACM Journal on Computing and Cultural Heritage (JOCCH). All positively reviewed papers shall be submitted as proceedings volume to CEUR-WS.org for online publication. Confirmed keynote speakers are:
Dr. Sharon Leon (Michigan State University)
Prof. Lambert Schomaker (University of Groningen)
Prof. Franco Niccolucci (PIN – University of Florence)

Culture Geek Conference
2020-11-20 - 2020-11-21
Since 2012, Culture Greek has been bringing together the people who are at the forefront of digital transformation in museums, galleries, theaters, festivals, publishing and film. Their events are packed with real actionable advice, giving you the knowledge you need to make more impact with your work.
This year Culture Geek brings the conference direct to your computer. Watch the talks live (UK timezone) and then return to them with online access for 12 months.

Crossover collaboration 101: Understanding China’s latest business craze
2020-11-17 02:00 - 02:30 (America/Los_Angeles)
In China, collaborating with companies from totally disconnected industries has recently become a must. While this is nothing new for global fashion brands, other industries now use these crossover collaborations to bring a sense of novelty and uniqueness to their products. In this webinar, we will thus take a peek at this unique strategy, study its best approaches and showcase inspiring case studies.
In recent years, Chinese crossover collaborations exploded as the market became increasingly dynamic through innovative concepts across many industries. This can be linked to China State Council’s 2014 announcement of the “Plan of Action for Strengthening the Implementation of National Intellectual Property Rights Strategies”, which laid out policies for improving IP-related laws to strengthen the creation, operation, and protection of intellectual property by the year 2020.
By using their products to collaborate with other brands’ and industries’ intellectual properties, companies can refresh their positioning and expand their reach towards a new target audience. This approach appeals particularly to post-90s and post-00s generations, who are increasingly becoming the most attractive consumer group in today’s China.
Looking at the nowadays collaboration scene, we see that beauty brands lead the way but other industries are making efforts too. Leading collaborations vary from museums to video games, from bubble teas to top livestreamers amongst many. In most cases, both brands manage to gain fame and conversions, amongst other benefits, creating a win-win situation. During this session, we’ll thus explore the advantages of crossover collaborations, highlight how to leverage this approach and review inspiring examples from the market’s best players.

#ArtProject2020 Vancouver Biennale Art + Tech Expo
2020-11-11 - 2020-11-16
From November 11th to 15th, the Vancouver Biennale will host #ArtProject2020, a virtual art and technology expo exploring digital art and the newest technologies shifting the art world. This event is free to attend and those without previous exposure to the field will benefit most – everyone is welcome. #ArtProject2020 will be the Vancouver Biennale’s first display of tokenized art, which is powered by blockchain technology and has redefined digital artwork ownership. This fun-filled, educational, hands-on expo will feature panel discussions, workshops, and gamified activities including a crypt-puzzle, digital art battle live, and virtual gallery tours. To reserve a spot and see the complete speaker list and schedule, visit www.artproject.io. Trilingual programming in English, Spanish, and Chinese will be available.

While the expo will be exclusively online and open to a global audience, it is anchored by a future physical installation by New York based Colombian artist Jessica Angel. Cleverly titled Voxel Bridge, this public artwork will transform the area underneath Vancouver’s Cambie Street Bridge into an immersive experience to transport visitors between physical and digital worlds. The installation will take place in Spring 2021, pending official health advisories. In the meantime, #ArtProject2020 will be a unique opportunity to preview and engage with key ideas that inspired Angel’s vision to build a digital port at the centre of Vancouver.

Creating immersive experiences
2020-11-09 - 2020-11-10
How to create compelling experiences and attract visitors in physical places

How Technology (VR/AR) is enhancing experiences in location-based attractions?

Creating unique places and compelling experiences in art, culture and lifestyle destinations

Discovering what’s behind the curtains: business models, economics, operations

ArtTech Forum 2020
2020-11-05 - 2020-11-06
The 4th edition of the ArtTech Forum will focus on how to promote and live arts and culture in the post-covid era.
Given this exceptional year, the Forum embraces with a digital platform created with our partner, ETH Zurich. We are also keen to maintain the sense of belonging that is key for our community. This new approach to ArtTech aims to encourage not only networking, but also active participation.
The program will include keynote speeches, roundtable discussions, and parallel sessions enabling participants to rethink how we both produce and access culture. Our speakers will include representatives of prestigious international organizations from diverse backgrounds.
Demonstrating that digital does not have to mean passive, our new platform gives participants the opportunity to take part in smaller breakout group sessions and fully contribute to the proceedings.
We will also award the 4th ArtTech Prize to one of the 8 innovative startups selected by an international jury. Startup companies will pitch online prior the event, but will participate in “real-time” for Q & A scheduled for 5th November 2020.
While this year will be a little different, we anticipate an opportunity to broaden the ArtTech audience.

Digital Art Month - Talk #6
2020-10-29 - 2020-10-30
Digitizing the Art World: The Impact of Covid-19

To accompany Digital Art Month, a public exhibition of digital art in NYC during the month of October, we’re hosting a series of online talks with leading art + tech on www.digitalartmonth.com/talks
Anne Bracegirdle, Senior Director Superblue
Ben Hartley, Execturive Director National Arts Club NYC
Christine Kuan, CEO Sotheby’s Institute of Art
Ulvi Kasimov, Founder .ART
Moderator: Mary von Aue, Observer Arts

Digital Connections: What Arts Organizations Can Learn From China's Livestreaming Trend
2020-10-29 - 2020-10-30
Join Jing Culture & Commerce, Fliggy, the travel services platform of Alibaba, and The British Museum for an in-depth exploration of livestreaming and its potential for museums, cultural institutions, and related organizations.
During this webinar, we’ll discuss the booming livestreaming sphere in China, the changing landscape of museum audience engagement during the pandemic, how museums and cultural organizations in other parts of the world are adapting livestreaming strategies and events, and how arts organizations large and small can connect with global audiences and generate new revenue streams through cultural livestreaming.
The webinar will presented by Peter Huang, Managing Editor of Jing Culture & Commerce and Jing Travel, which are part of the Jing Group–one of the most trusted English-language sources of news and information about global trends in culture and technology, including Chinese culture and commerce, for institutions, companies, and professionals worldwide.
Peter will be joined by:
Ada Xu, Regional Director (Europe & Middle-East), Fliggy
Natasha Furey, Tours and Groups Manager, The British Museum

Using Technology to Aid Visitor Experience in the Age of Covid
2020-10-28 - 2020-10-29
A free 30-minute webinar with practical tips on to harness the power of Technology to give your visitors confidence and improve their overall visit
Includes expert advice and best practice from those attractions already engaging technically with their visitors. How can their pre-visit online experience be improved? What simple steps on-site could make for a safer, more enjoyable experience? Post-visit, are you staying connected with your visitors and why is this valuable?

Mobile Guide Strategy: in-gallery, at-home, and on personal devices
2020-10-21 13:00 - 14:00 (America/New_York) | Culture Connect
Whether your institution is still closed or has re-opened, your mobile guide strategy has had to evolve due to the Coronavirus.
In this webinar, we’ll share frameworks for thinking through your mobile guide program and call out case studies to illustrate. We’ll cover:
– Content strategy frameworks and tools
– At-home use-case for a mobile guide
– Bring-Your-Own-Device best practices for in-gallery
– Rethinking the ‘scavenger hunts’ to engage all age groups
– Developing solution for ‘now’ that still works ‘after’ Coronavirus
– Where and how to publish, gate, and monetize
You’ll walk away with practical solutions for thinking through your mobile guide program whether you are doing this for the first time, switching from traditional hardware, or already have experience with creating mobile apps.
As always, we’ll take your questions along the way (feel free to send us in advance as well).

Expanded Formats | Reimagining Art Economies Online
2020-10-20 08:00 - 09:30 (America/New_York)
During this interactive event, Lucy Rose Sollitt and Jo Townshend convene a panel of experts working in the field of art and technology to consider:
What if approaches to selling and experiencing art online were based on a deeper understanding of the artistic possibilities and politics of technologies? Might alternatives to dominant economies be revealed?
Together we will consider a range of models and ideas imagined by artists, thinkers, critical technologists working with and reflecting on networked technologies. From blockchain enabling alternative models for selling and supporting creation of born digital artworks, to curated content and art based on Web 1.0 principles. It will explore whether such approaches offer viable alternatives for generating sales while freeing art from dominant market dynamics. And reflect on which perspectives could anticipate future artistic economies.
–
This event will take place via Zoom. A link to join the event will be sent to you shortly.

Digital Art Month - Talk #2
2020-10-15 11:00 - 12:00 (America/New_York)
Virtual Reality in Art: Gamification, Visualization Tool or Art Itself?

To accompany Digital Art Month, a public exhibition of digital art in NYC during the month of October, we’re hosting a series of online talks with leading art + tech professionals. View the full talk schedule on www.digitalartmonth.com/talks

Allegra Shorto, Art Director Khora Contemporary
Myriam Achard, Director of Public Relations and Communications Phi Centre
Winslow Porter, Director, Producer and Creative Technologist (Tree VR)
Moderator: Giulia Archetti, CADAF

The Museum of the Future: Digital Transformation and Immersive Technologies
2020-10-14 11:00 - 12:00 (Europe/Paris)
About the Topic
The pandemic has showed museums the many benefits of digital and immersive technologies such as virtual- and augmented reality. However, there is a need for up-skilling and training of museums professionals on how to use the new technologies. Olaf Sperwer’s NEMO Webinar will give an overview of post-pandemic transformation concepts where digital and immersive technologies can be offered as new services to engage and share experiences with visitors and create new alternative funding sources. Based on case studies, the participants will learn about possibilities and limits of digital and immersive technologies. They webinar will also discuss costs and monetarisation models.
Olaf Sperwer
Olaf Sperwer is a senior technology consultant and Head of Digital at VRmed Ltd (Immersive Technology Development) based in the UK. Sperwer has a master of Psychology and Economy. In his early professional life he developed TV formats for children such as “Logo”, a news program on the German TV channel ZDF. Sperwer consults and supports businesses worldwide using digital and immersive analytic and production technologies to transfer traditional business models into digital environments. He works for leading companies in the cultural, media, and health industry. Sperwer is a leading member of several international research projects that evaluate immersive technologies.

Europe Profile and Trends
2020-10-07 10:00 - 11:00 (America/New_York)
Presented by
Catherine Devine | Global Business Strategy Leader – Libraries & Museums, Microsoft
Catherine leads strategy for Libraries and Museums within Microsoft’s Education division. In this role her goal is to leverage technology to further the missions of Libraries and Museums globally in attracting visitors, optimizing the visitor experience, supporting research, serving the community, improving operations and exploring emerging opportunities for Libraries and Museums as their role is defined in a continually changing world.
Catherine was most recently Chief Digital Officer at the American Museum of Natural History in New York City. In that position, she led the digital transformation of the Museum for 7 years, as part of a 25 year career in technology across a variety of industries. Catherine has had a lifelong love and interest in technology and its ability to optimize outcomes across all aspects of life and society.
Catherine is originally from Sydney, Australia, holding a B. Business (Accounting) from the University of Technology, Sydney and a M. Sc Business Analytics (Data Science) from Syracuse University.

MAAM 2020: Do Museums Still Need Objects
2020-10-05 - 2020-10-17
Once perceived as static “cabinets of curiosities”, museums are now evolving their missions to meet the needs of their ever-changing communities. As we think about how museums will look in the future, we also need to think about how collections serve diverse audiences. The question remains: Do museums still need objects?
The MAAM Annual Conference will examine this question in its entirety. We will discuss the ways in which art, history, and science collections can play a new, or different, role in the museum. We will discuss how digital technologies make collections more accessible to communities. We will discuss how museums thrive with and without collections. We will discuss tough topics regarding collections. We want to know what you think about this question!
Registration will open the week of September 1, 2020.
What is the theme?
The theme of this year’s conference is “Do Museums Still Need Objects?”. Our Program Committee found this theme to be relevant amidst the pandemic and period of social activism that we are seeing today. We recognize that the theme is larger than a simple question of whether a museum needs to have objects, but also begs the questions: how do we interpret the objects we have? How do we manage interpretation without a collection? How do we use controversial objects to discuss difficult topics?
What will the program look like?
The Virtual Annual Meeting will take place over October 5-16, 2020. We will have approximately 10 days worth of content including webinars, program affinity group meetings, the Weil Lecture, our Annual Meeting, and other networking opportunities. A formal schedule will be shared prior to the opening of registration in September.

Catalonia Workshop: B2B travel and tourism networking
2020-09-30 - 2020-10-01
Tour operators and distributors to vital markets meet tourism product from across Catalonia and surrounding regions in an accessible B2B workshop.
Ideally placed at vital moment in the region’s bounce-back, ETOA’s Catalonia workshop on September 30th will be the ideal opportunity to lay the foundations for a sustainable recovery. The online workshop will bring together selected travel buyers in a highly accessible half-day of B2B online meetings, matched in advance based on the preferences of suppliers and operators alike.

What Arts Organizations Need to Know About TIKTOK
2020-09-24 13:00 - 14:00 (America/New_York)
Live conversations that fuel the future of the arts. Hosted by CI’s President, Erik Gensler, CI to Eye Live features timely conversations with leaders inside and outside of the arts.
WHAT ARTS ORGANIZATIONS NEED TO KNOW ABOUT TIKTOK
TikTok now has 100 million active users in the U.S. and while 80% are under the age of 35, the user base is aging up exponentially. With its unique algorithm, TikTok can quickly deliver an organic social following if your content resonates. TikTok users love the app—90% of users access it daily.
In this session, you’ll learn more about TikTok and how arts organizations are utilizing the platform. Even if you decide it isn’t right for your organization (there are many valid reasons, especially in the middle of a pandemic), it’s important to understand how TikTok fits into the larger digital landscape.
FEATURED ARTS LEADERS
Sarah Doolin Roy, American Ballet Theatre
Connor Holloway, American Ballet Theatre
Sloan MacRae, Carnegie Museum of Natural History
Christopher Williams, Capacity Interactive
Adrian Yablin, Capacity Interactive

How Livestreaming is transforming China’s E-commerce
2020-09-16 18:00 - 19:00 (Europe/Paris)
Retail is fast evolving in the China market, and Alibaba has been pioneering livestreaming as an innovative combination of shopping and entertainment. As the retail industry looks to navigate disruptions caused by Covid-19, livestreaming has proven to be an even more important means of digital engagement, especially for international brands. Join this webinar to understand how your brand can use Tmall and Tmall Global to reach Chinese consumers & engage with them through Livestreaming.
Speaker :
Chloé Gonçalves, International Business Development Manager, Tmall Global – Alibaba
