BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Jing Daily Culture - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Jing Daily Culture
X-ORIGINAL-URL:https://jingdailyculture.com
X-WR-CALDESC:Events for Jing Daily Culture
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20190310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20191103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20200308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20201101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20210314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20211107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20190331T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20191027T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20200329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20201025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20210328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20211031T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201205
DTEND;VALUE=DATE:20201208
DTSTAMP:20260501T112053
CREATED:20201118T104453Z
LAST-MODIFIED:20201118T104453Z
UID:98491-1607166000-1607338799@jingdailyculture.com
SUMMARY:Cultural Alliances: The Imperatives and Challenges of Collaboration
DESCRIPTION:For the third iteration of Museum 2050’s annual symposium\, the platform looks to explore the concept of collaboration\, both in its proliferation in recent partnerships amongst museums\, particularly in China\, and as a centerpiece of creative production. We wish to ask the fundamental question: why collaborate? What is the purpose of these cultural alliances? Whether they are between distinct institutions\, artists\, professionals\, spaces or disciplines\, what is gained when we collaborate? What is lost? How can we best foster collaboration? This year\, Museum 2050 seeks to broaden the discussion beyond the realm of the Chinese context in order to investigate why museums make the decision to go beyond their walls to forge partnerships\, both with other actors in the arts and those in other fields.
URL:https://jingdailyculture.com/event/cultural-alliances-the-imperatives-and-challenges-of-collaboration/
LOCATION:He Art Museum
CATEGORIES:Architecture,Art,Branding,Culture,Digital Marketing,WeChat
ATTACH;FMTTYPE=image/png:https://jingdailyculture.com/wp-content/uploads/2020/11/Banner-300x600-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200818T120000
DTEND;TZID=Europe/London:20200818T130000
DTSTAMP:20260501T112053
CREATED:20200811T134618Z
LAST-MODIFIED:20200811T134618Z
UID:97024-1597752000-1597755600@jingdailyculture.com
SUMMARY:How Travel Brands Utilize WeChat Now and in Future
DESCRIPTION:Leveraging WeChat marketing to reach Chinese travel consumers\nFor global travel and retail brands with the ambition to expand in China\, recognizing WeChat as a major channel to tell a brand story is only the first step. The next important step is to establish and maintain meaningful interaction with the Chinese consumers by curating relevant content and delivering messages through well thought out strategies.\nThe industry post-COVID-19 will be full of uncertainties. How should international travel brands utilize WeChat to stay connected with the Chinese consumers now and in future?\nTo answer this question\, Dave Rumsey\, CEO of ASAP+\, a digital marketing specialist targeting Chinese consumers\, will share insights on a webinar hosted by TravelDaily China and ITB China on August 18 (12:00 PM GMT).\nWho is ASAP+\nASAP+ is an experienced travel and retail marketing expert. It has helped major travel destinations and brands including Tourism Australia\, Agoda\, Accor and Delta Air Lines reach their target audience in the Chinese market.\nDave is an experienced leader with a proven record of delivering strategic business technology initiatives across both the government and the private sectors. Prior to joining ASAP+ he was the CIO at Tourism Australia for 5 years where he led the IT and Digital Marketing transformation program.\nWhy this matters\nThemed “How Travel Brands Should Utilize WeChat Now and in Future”\, the online session will shed light on:\n● How to stay relevant to the Chinese consumers through smart content and tactics\n● How to emerge as a retail-savvy travel brand\, leveraging WeChat Mini Program e-commerce offerings\n● How to prepare for the rebound of China’s outbound travel activities\nParticipation\nRegister Now for the webinar on August 18\, and join our discussion on WeChat digital marketing for travel and retail brands.\nContact: Echo Zeng\nEmail: echo@traveldaily.cn
URL:https://jingdailyculture.com/event/how-travel-brands-utilize-wechat-now-and-in-future/
CATEGORIES:Branding,Culture,Digital Marketing,Leisure & Tourism,Travel,WeChat
ATTACH;FMTTYPE=image/png:https://jingdailyculture.com/wp-content/uploads/2020/08/td-event-cover.png
END:VEVENT
END:VCALENDAR