Crossover collaboration 101: Understanding China’s latest business craze
2020-11-17 02:00 - 02:30 (America/Los_Angeles)
In China, collaborating with companies from totally disconnected industries has recently become a must. While this is nothing new for global fashion brands, other industries now use these crossover collaborations to bring a sense of novelty and uniqueness to their products. In this webinar, we will thus take a peek at this unique strategy, study its best approaches and showcase inspiring case studies.
In recent years, Chinese crossover collaborations exploded as the market became increasingly dynamic through innovative concepts across many industries. This can be linked to China State Council’s 2014 announcement of the “Plan of Action for Strengthening the Implementation of National Intellectual Property Rights Strategies”, which laid out policies for improving IP-related laws to strengthen the creation, operation, and protection of intellectual property by the year 2020.
By using their products to collaborate with other brands’ and industries’ intellectual properties, companies can refresh their positioning and expand their reach towards a new target audience. This approach appeals particularly to post-90s and post-00s generations, who are increasingly becoming the most attractive consumer group in today’s China.
Looking at the nowadays collaboration scene, we see that beauty brands lead the way but other industries are making efforts too. Leading collaborations vary from museums to video games, from bubble teas to top livestreamers amongst many. In most cases, both brands manage to gain fame and conversions, amongst other benefits, creating a win-win situation. During this session, we’ll thus explore the advantages of crossover collaborations, highlight how to leverage this approach and review inspiring examples from the market’s best players.

Discussions on Transforming Museum Experience
2020-11-17 15:00 - 17:00 (America/New_York)
Join Cooper Hewitt for an interactive session on Transforming Museum Experience. Participants will explore topics related to the design of a museum experience, thoughts on how and why it should transform, and share ideas for how we might work to bring about the kind of transformation we seek collectively.
The format of the program is made up almost entirely of small group discussions based on prompts generated by an interdisciplinary working group made up of sixteen museum professionals doing progressive work across visitor-experience facing roles. Convened by the Interaction Lab thanks to the generous support of the Samuel H. Kress Foundation, this working group will publish a toolkit in early 2021 that will contain thoughts and ideas on designing transformative museum experiences, useful tools and approaches from our own areas of practice, and tactics to help drive this work forward within institutions.

Cities & Museums Webinar Forum - 4th Session
2020-11-18 08:00 - 10:00 (America/Los_Angeles)
The creation of social and economic networks for the cultural and artistic establishment in times of crisis
Given the reduction in public subsidies, it is necessary for civil society to get involved and participate in the conservation, research and dissemination of artistic heritage, as well as in its production. We are interested in knowing the different formulas and approaches adopted by both public and private museums in Spain and beyond. Museums and cultural centers have the opportunity, in this digital era, to intensify the provision of services to the artistic sector and society, both to local and global audiences, and even to redefine their functions, mission and vision.

Museums and Galleries Responding to the Climate and Ecological Crisis
2020-11-18 - 2020-11-20
NMDC is hosting a virtual conference on the climate crisis, convened by CEO of the Horniman, Nick Merriman who is also Chair of NMDC’s environment and ecology subgroup. Participants will discuss how museum professionals can learn from each other’s efforts to tackle the climate and ecological crisis. The focus will be on positive action and practical solutions.

Culture Geek Conference
2020-11-20 - 2020-11-21
Since 2012, Culture Greek has been bringing together the people who are at the forefront of digital transformation in museums, galleries, theaters, festivals, publishing and film. Their events are packed with real actionable advice, giving you the knowledge you need to make more impact with your work.
This year Culture Geek brings the conference direct to your computer. Watch the talks live (UK timezone) and then return to them with online access for 12 months.

Collect & Connect: Archives and Collections in a Digital Age
2020-11-23 - 2020-11-25
Collect & Connect: Archives and Collections in a Digital Age will be held at Naturalis Biodiversity Center in Leiden (*) from 23-24 November 2020. The aims of this international conference which officially concludes the NWO/Brill Creative Industries Project Making Sense of Illustrated Handwritten Archives are twofold. First, to present results of finished and original research in the field of digitized archives and natural and cultural heritage collections. Second, to promote exchange and discussion between researchers and heritage professionals in the field of digital natural and cultural heritage. Next to specialized paper presentations, the conference will also entail a variety of interactive formats (e.g., round tables or demos). Six to eight papers presented at the conference are expected to be selected for publication in the ACM Journal on Computing and Cultural Heritage (JOCCH). All positively reviewed papers shall be submitted as proceedings volume to CEUR-WS.org for online publication. Confirmed keynote speakers are:
Dr. Sharon Leon (Michigan State University)
Prof. Lambert Schomaker (University of Groningen)
Prof. Franco Niccolucci (PIN – University of Florence)

Musemio and Immerse UK Virtual Summit
2020-11-24 13:00 - 17:30 (Europe/London)
Are you ready to supercharge your ideas about innovation in the cultural sector? Join the UKs newest summit for forward-thinking museums and cultural institutions. Culture Reimagined is where innovation in the cultural sector is celebrated.
During the interactive panels, fireside chats, and technology demos, you will:

Learn how to supercharge your museum’s innovation knowledge
Discover emerging technologies and how to apply them in your setting
Be inspired by conscious thought leaders collaborating with tech companies
Share best digital practices and opportunities for return on investment during these unusual times

Christie's Education Conference 2020: The Chinese Art Market
2020-11-26 - 2020-11-28
Christie’s Education will be holding its first global virtual conference on 26-27 November 2020. The conference will explore the global impact of the Chinese art ecosystem from both historical and current perspectives.
Over two days the conference will cover a wide range of disciplines which consider China’s contribution to the arts from a transnational and trans-historical perspective. Sessions address issues of cultural exchange, artistic cross-fertilization and appropriation, the circulation of works of art, collecting networks and the economics of taste and value, as well as today’s art market.
The conference will run on Thursday 26 and Friday 27 November from 9.30am – 5.30pm (GMT). The conference will be bi-lingual in English and Mandarin with translation provided.

Cultural and Creative Sectors and Local Development
2020-12-01 - 2020-12-04
What is the issue?
The direct and indirect impacts of culture on local development are largely achieved through cultural participation and access of diverse groups of population to cultural amenities and activities. Cultural participation is linked to a number of areas of social and economic impact: social inclusion, education and life-long learning, well-being and health. High levels of cultural participation might be conducive to a favourable social environment for cultural and creative entrepreneurship, thereby enhancing the impact of cultural and creative production on job creation. In many cities and regions, cultural participation and specialisations in the cultural and creative sectors are evolving, and being used to tackle and societal challenges (e.g. climate change) from new angles, favouring resilience, skills creation and prosocial behavioural changes. High levels of cultural participation also create the premises for a stronger support of cultural spending and cultural policies from the public opinion, thus contributing to the financial and social sustainability of cultural and creative sectors.
The OECD-EC Policy Webinar
There is however still a lack of capacity at subnational levels to measure cultural participation and design instruments that can effectively increase it. This policy webinar will provide an opportunity to learn from latest academic evidence on the economic and social impacts of cultural participation, approaches to better capture it at regional level and instruments to increase it. The event shall also showcase a number of interesting European and non-European cases in this regard.

The CoMuseum: Virtual International Conference and Workshops
2020-12-02 - 2020-12-05
On December 2-4, the U.S. Embassy in Greece, in partnership with the Benaki Museum and the British Council, will present the 10th International CoMuseum Conference. The event will take place in a digital format this year due to the COVID-19 pandemic. The conference is organized in collaboration with the Goethe-Institut Athen and the Ambassade de France/Institut Français de Grèce, and is under the auspices of the Ministry of Culture and Sports, the Municipality of Athens, and the Municipality of Thessaloniki. The CoMuseum is supported by Uni Systems as a Strategic Sponsor, and Microsoft as a Major Sponsor.
During the tenth installment of this annual conference, professionals from international museums and cultural organizations, artists, civil society representatives, educators, and academics will examine: leadership in museums and cultural organizations during these challenging times; the social impact of museums with regard to their communities, human rights, and social justice; the ongoing digital transformation in the cultural sector; and the “greening” of museums, in consideration of environmental health, as well as the wellness of museum visitors and staff.
The conference will feature global experts and cultural leaders from around the world who will share their knowledge and experience through a series of presentations and discussions. A list of featured speakers follows below.

Cultural Alliances: The Imperatives and Challenges of Collaboration
2020-12-05 - 2020-12-07 | He Art Museum
For the third iteration of Museum 2050’s annual symposium, the platform looks to explore the concept of collaboration, both in its proliferation in recent partnerships amongst museums, particularly in China, and as a centerpiece of creative production. We wish to ask the fundamental question: why collaborate? What is the purpose of these cultural alliances? Whether they are between distinct institutions, artists, professionals, spaces or disciplines, what is gained when we collaborate? What is lost? How can we best foster collaboration? This year, Museum 2050 seeks to broaden the discussion beyond the realm of the Chinese context in order to investigate why museums make the decision to go beyond their walls to forge partnerships, both with other actors in the arts and those in other fields.

Arts U: National Arts Marketing Project Conference
2020-12-07 - 2020-12-09
Are you ready to immerse yourself in all things arts marketing and what you need to know as our field shifts beneath our feet?
Are you ready to dive into conversations to launch your exploration of new ways of thinking or affirm tried and true tactics?
If you said yes, then have we got the lineup for you!
This year’s conference will bring forward:

Learning and application in consumer behavior changes that will inform your decision making
Detecting and ways to avoid bias in content creation
Explore how to communicate value and maximize revenue through pricing for online and in-person performances
Reflect on what accessibility means now
Email and audience targeting, how will you cut through the noise?
Access a round up of research that will assist you in understanding the new landscape ahead
Storytelling and fundraising go hand in hand, what does it mean during and post-pandemic?
Enjoy interactive breaks and networking opportunities to connect you with your peers and give you some room to breathe

Kicked off with an inspirational keynote on resiliency, change management and navigating this tumultuous time.
Our sessions this year will focus on equity and accessibility and an outlook for the next 18-24 months ahead. These are uncertain times, and we are targeting content and interactions to position you the best and strongest to get through.
You don’t want to miss this!

CIDOC Conference 2020
2020-12-07 - 2020-12-11
The CIDOC Conference 2020 will address an important societal theme that cannot be ignored nowadays: digital transformation in cultural heritage institutions. This Conference is looking to collect first-hand experiences, bring visibility to projects implemented in that field and draw conclusions and recommendations from these contributions.

Museums+Tech 2020
2020-12-09 - 2020-12-11
The 2020 conference asks what role digital can play for museums in a crisis. How can museums and other cultural organisations respond to crisis, both in terms of their collections, programmes, and internally? Do they have what it takes to survive when their doors can no longer open to the public? What role can digital play in responding to crisis and how might it be used to respond to issues of colonisation, access and inclusion? The MCG’s annual conference brings together practitioners, researchers, funders, and those from related cultural heritage and technology sectors from around the world.

Digital Engagement Series #1: Digital Collaboration: Context and Needs
2020-12-09 12:00 - 13:15 (America/New_York)
Digital Engagement Series
If it wasn’t evident prior, the pandemic has emphasized the nonprofit arts sector’s need to dismantle the silos prohibiting collaboration in digital engagement. In recognition of this, the Association of African American Museums, American Alliance of Museums, Association of Art Museum Curators, Association of Art Museum Directors, Association of Academic Museums and Galleries, Museum Association of the Caribbean, and the Museum Computer Network have aligned, for the first time, to present an online series bringing together their constituencies to advance the museum community’s digital projects. Together the associations have partnered with the School of Museum Studies, University of Leicester and their ‘One by One’ project, a multi-partner international initiative, gathering together cultural organizations, policy makers, academics, professional bodies, support agencies, and communities of practice, to build digitally confident art organizations by helping them better define, improve, measure and embed the digital literacy of their staff and volunteers in all roles and at all levels.
Through this program, we hope to offer a deeper understanding of the current successes, to emphasize the necessary aspects of team building and shared accountability in digital projects; and to share research and findings through the One-by-One initiatives.
Organized by AAMC in collaboration with our partners, please contact programs@artcurators.org with any questions.

Making History Together: Public Participation in Museums
2020-12-15 - 2020-12-16
The international online symposium will bring together scholars, museum professionals and heritage practitioners to discuss how participatory history is constructed, developed, and implemented in museums.

We invite you to register and attend the one-day symposium “Making History Together: Public Participation in Museums”. It will take place on 15 December 2020 and will bring together participants and case studies from all over the world. Sessions include discussions on co-creation and co-production, community of interpretation, digital public participatory practices, empowerment, and overall impact on making history in museums.

What is a Museum? Part 2: The Function of Collecting
2020-12-19 - 2020-12-20
The defining essential unity in museums are the functions of collecting, preserving, documenting, researching, exhibiting and in other ways, communicating and interpreting evidence of human culture and history for the benefit of everyone. Should our collections shift as our communities do? In a world aimed towards political correctness, how do we address collections as a result of power and colonization? The elephant in the room … deaccession!

(Asia) Virtual Event: 2021 Culture + Trends Report: Happiness Reset
2020-12-28 - 2020-12-29
What defines the post-2020 consumer?
2020 has been eventful to say the least, but amidst the crises we’ve witnessed, there is a silver lining. Confronted with a global pandemic we collectively opened our doors to new attitudes, behaviors and values, changing how we seek and attain happiness, a happiness reset you could say. Happiness has always been the holy grail of human life, yet the events of the last year have caused a shift in how we achieve it and will try to do so in the future.
As experts in human behavior, we are often asked: what is next?
To answer this, we use a unique methodology, combining a macro analysis and qualitative exploration with our leading-edge consumer network, to identify 14 trends that have shaped the post-2020 consumer. A final stage of quantification by 18,000 consumers in 18 markets, enables us to understand the strength of attitude and behavior of consumers in relation to each trend.
We explore these trends and the implications for brands in our 2021 Culture + Trends Report: Happiness Reset.

VRAR Chicago: The Next Evolution in Arts & Culture
2021-01-06 19:00 - 21:00 (America/New_York)
Even during travel restrictions, augmented and virtual reality allow us to experience arts & culture from far away places. While it will never be a replacement for seeing the Mona Lisa or the Great Wall of China in person, VR and AR can bring these masterpieces right into your home.
Programs like “Let’s Create! Pottery VR,” “Tilt Brush,” and “Kingspray Graffiti Simulator” allow our imaginations to run wild and try new art forms without the mess. Augmented reality can make works of art come alive, jump out of their frames and tell their story. Even programs as “simple” as Google Earth VR can shrink the world and allow people to walk a distant street, admire the local architecture and even observe the remote fashion trends.
Immersive technologies make the world seem both approachably smaller and larger than life with the wealth of possibilities to explore. Join us as we explore how arts and culture are being made more accessible through augmented and virtual reality.

The Art Museum in the Digital Age – 2021
2021-01-11 08:00 - 17:00 (America/New_York)
The Belvedere Research Center organizes its third international conference on the digital transformation of the art museum. The 2021 edition will focus on online collections and the re-contextualization of the museum object in the digital universe.
During the COVID lock down, the call for online availability of museum objects became louder. Many museums responded immediately by putting existing content online and introducing tools to enable virtual visits. This push again highlights the potential of online collections: they allow both expert and lay audiences to explore and enjoy the collection, either as a goal in itself, or as a means to plan a visit. However, the value, or at least the usability, of the digitized materials (i.e., images and information) in the web’s massive eco-system depends to a large extent on their uniqueness and trustworthiness.
Following this rationale, the five-day event will gather contributions addressing primarily – but not exclusively – the following topics.

International Conference on Cultural Tourism and Museum Management
2021-01-11 - 2021-01-13
The International Research Conference is a federated organization dedicated to bringing together a significant number of diverse scholarly events for presentation within the conference program. Events will run over a span of time during the conference depending on the number and length of the presentations. With its high quality, it provides an exceptional value for students, academics and industry researchers.
ICCTMM 2021: 15. International Conference on Cultural Tourism and Museum Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Cultural Tourism and Museum Management. It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations, trends, and concerns as well as practical challenges encountered and solutions adopted in the fields of Cultural Tourism and Museum Management.

New_ Public Live Festival
2021-01-12 - 2021-01-15
Join an extraordinary, carefully crafted group of designers, urbanists, technologists, builders, artists, and civic futurists — with Krista Tippett, Cory Doctorow, Danielle Allen, Tristan Harris, Esra’a Al Shafei, Gabriella Gomez-Mont, Audrey Tang, Glen Weyl, Katherine Maher, Madebo Fatunde and so many more — to help envision the future of digital public space. Discover the research and framework for measurable qualities of public space that we’ve been working on for the last two years!
We’ll be using unique interfaces, experiential elements, different conversation formats to collectively imagine ways we might build more vital public spaces online.

Keep Calm and Carry On Web Series
2021-01-19 - 2021-01-20
Despite many setbacks, some of the Arts & Creative industries most exciting developments occurred during the course of 2020. Join us as we learn more about projects and initiatives produced by thought leaders and innovators in the art and technology sector.
Let’s get inspired for what’s next in 2021.

The Lab: Making Sense of Immersion in 2021 - Finale Episode
2021-01-21 - 2021-01-22
The Lab: Making Sense of Immersion in 2021 is a series of online meetups gathering key professionals from the XR and museum industries for game-changing conversations.
As part of our study on funding and distributing immersive works, FR//XR, this lab is organized by We Are Museums, along with the Cultural Services of the French Embassy in the US, Museum Connections, Pixii Festival, Kaleidoscope and Fabbula.
Our fourth and last session will be all about precious insights! Whether it is through the main learnings and tips we harvested during our three last workshops, or by inviting key experts to share their vision of the future of immersion for museums, be ready for gems picking!

How Collaborations Are Defining Experiences in China
2021-01-26 - 2021-01-27
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands.
While many brand pairings may appear extreme or even bizarre, such items are widely talked about, and their freshness and limited-time appeal can tempt young consumers to at least try new, (often affordably priced) products—which also make them attractive candidates for posting on social media, further helping to expand the reach of brands among that valuable demographic.
Register today to join the Jing Group on Tuesday, January 26 at 10 a.m. EST / 3 p.m. GMT for a live webinar exploring “How Collaborations Are Defining Experiences in China”.
During the hour-long broadcast, presented by cross-cultural agency TONG, we’ll discuss why—from a consumer standpoint—brand collaborations continue to resonate and accelerate in China, and the value for all parties involved, including brands in and out of China collaborating together.
In our discussion, you’ll learn:

The importance of collaborations for your 2021 China marketing strategies
Distinct characteristics of China-focused collaborations
How collaborations continue to be creative by driving forth creativity and innovation
How brands can build upon collaborations with experiences—both digital and physical—and content for wider reach and greater impact
Plus, ask questions and interact with Jing Group editors and guest speakers

This digital event is a continuation of Jing Group x TONG’s “Tracking the Trends for 2021” content series. All Registrants will receive a copy of our joint Jing Group x TONG white paper following the webinar’s conclusion.
Click here to reserve your spot for “Tracking the Trends for 2021: How Collaborations Are Defining Experiences in China” webinar.
After registering, you will receive an email confirmation containing information about joining the webinar

Museums Immersive Network 2021 Webinar
2021-01-27 - 2021-01-28
A National Network for Museums and Immersive Tech
Register now for your free ticket to the CMP 2021 Museums Immersive Network Webinar on Wednesday 27 January 1 – 5pm.
Cornwall Museums Partnership established the Museums Immersive Network to promote and share best practice, new developments, skills development opportunities and potential collaborations with immersive technology and museums.
This event will focus on how immersive technology can be utilised to futureproof museums in a post-covid world. Presentations will cover a range of social, technological and collaborative developments in the museum and cultural sector which have taken place this year.
We’ve got a brilliant host of speakers talking about reaching audiences in their homes, attracting new audiences, building relevance and utilising immersive technology to reassess the role of museums in this new world.

Verbier Art Summit
2021-01-29 - 2021-01-31
The virtual Verbier Art Summit—taking place concurrently with the annual in-person Summit in Verbier, Switzerland—will consist of a two-day free, digital program, welcoming all those with a love for art, innovation and ecology to participate.

As part of this expanded digital offering and in celebration of the Summit’s fifth anniversary, five new DEBATES from all over the world will deepen the Resource Hungry discussion started at the 2020 Summit earlier this year, presented bilingually in English and French.

The 2021 Summit will give voice to artists, thinkers, activists, and especially young change-makers who are demanding a new way forward.

Sneakers x Culture: Collab
2021-01-29 - 2021-01-30
Elizabeth Semmelhack, author of Sneakers x Culture: Collab, explores the collaborative culture that surrounds sneakers.
Collaborations have a long history in western fashion and are only increasing in importance especially in sneaker design. This talk charts the history of sneaker collabs beginning in the 1930s and will explore how complex cultural politics and shifting ideas of gender have led to a wide range of people, from musicians and athletes to high fashion designers and blue-chip artists, to participate in sneaker collaborations.
Semmelhack is Senior Curator of the Bata Shoe Museum in Toronto. Her numerous exhibitions include Out of the Box: The Rise of Sneaker Culture; The Gold Standard: Glittering Footwear from Around the Globe; and Standing Tall: The Curious History of Men in Heels.

Webinar: Key findings from 1,700+ galleries about the art market in 2021
2021-01-29 11:00 - 11:30 (America/New_York)
How will the events of 2020 change the way galleries run their businesses in 2021?
Tune in on Friday, January 29th, from 11:00 a.m. to 11:30 a.m. (EST) / 4:00 p.m. to 4:30 p.m. (GMT) as Artsy’s Chief Revenue Officer and Head of Global Sales & Partnerships discuss:

The most important takeaways from Artsy’s 2021 Gallery Insights Report
The impact of COVID-19 on galleries around the world
New sales techniques adopted by galleries in 2020

Solving Museum Problems with a Digital Partner
2021-02-02 17:00 (Europe/London)
Behind the scenes, while museum doors were closed in 2020, many problems were being solved. How can the exhibition content be accessible to audiences? How do we reopen safely? What stories are our visitors most interested to hear? How can we best sell our museums’ merchandise online? We will be interviewing Anna Lowe from Smartify about how they helped answer those questions as a digital partner to museums, and what new developments the Smarity team is most excited about in 2021.
