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DTSTART;VALUE=DATE:20190515
DTEND;VALUE=DATE:20190516
DTSTAMP:20260501T150201
CREATED:20181201T125123Z
LAST-MODIFIED:20181201T125123Z
UID:92576-1557918000-1557950400@jingdailyculture.com
SUMMARY:ITB China
DESCRIPTION:ITB China Conference\, the perfect platform to get updated on the latest Chinese travel market trends of the coming years\, keep you stay ahead of the competition in the fast-pasted tourism market. The leading travel market professionals and experts from all over the world gather here to transfer their knowledge\, share their expertise and shape the future of the Chinese tourism market. ITB China Conference is organized in cooperation with ITB China’s co-host and partner TravelDaily.
URL:https://jingdailyculture.com/event/itb-china-2/
LOCATION:Shanghai World EXPO Exhibition & Convention Center\, 1099 Guozhan Rd\, Shanghai\, Shanghai\, China
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DTSTART;VALUE=DATE:20190527
DTEND;VALUE=DATE:20190528
DTSTAMP:20260501T150201
CREATED:20190515T160920Z
LAST-MODIFIED:20190515T160920Z
UID:93431-1558954800-1558987200@jingdailyculture.com
SUMMARY:Skift Forum Asia
DESCRIPTION:The Future of Travel Will Be Tested in Asia\nWhat is Skift Forum Asia?\nThe first-ever Skift Forum Asia is a fast-paced\, day-long conference featuring TED-style talks and deep dive Q&A’s with travel’s most insightful business leaders and creative thinkers. \nThe Forum will explore strategic\, marketing\, and technology trends emerging in and coming from APAC countries. Skift will pay special attention to digital disruptions in communications and transportation\, and how these innovations will transform customer experience globally and across every travel industry sector (hospitality\, aviation\, destinations\, online and offline booking…).\nQuite simply\, Skift editors believe the Future of Travel is now being tested in Asia. With this event\, Skift is increasing focus on the region as pivotal to understanding the travel industry; the world’s biggest business.\nTopics Will Include\n \n\nThe scaling of global travel brands in the APAC region and their relationship with the most successful regional players\nHow destinations are managing rapid growth and adapting to changing consumer behavior\nTours and travel advisors preserving authenticity of experience\nHow technology and personalization are driving seamless travel experiences\nMarketing the intersection of technology\, personalizing\, and creativity\nReimagining the cruise experience\, new ships\, classes\, and destinations\nDisruptions and disruptors in cross-border mobility from ride sharing\, autonomous vehicles\, airlines\, and rail.\n\nInterested in attending Skift Forum Asia? Save 20% with code JING20 when you register.
URL:https://jingdailyculture.com/event/skift-forum-asia/
LOCATION:Equarius Hotel\, Resorts World Sentosa\, 8 Sentosa Gateway\, Sentosa Island\, 098269\, Singapore
CATEGORIES:Travel
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DTSTART;TZID=America/New_York:20190528T080000
DTEND;TZID=America/New_York:20190528T170000
DTSTAMP:20260501T150201
CREATED:20190530T050033Z
LAST-MODIFIED:20190530T050033Z
UID:93501-1559030400-1559062800@jingdailyculture.com
SUMMARY:Taobao Bets Big on Creating Cultural Products for Chinese Museums
DESCRIPTION:Taobao\, a popular Chinese online shopping website\,is reinventing the ‘Made in China’ tag for Chinese millennials. Long-associated with cheap and shoddily manufactured goods\, the e-commerce platform is riding a wave of growing national pride among the post-80s and 90sgeneration by developing products that celebrate craftsmanship on display at China’s greatest museums and cultural institutions. From colorful facial masks using Sichuan Opera Theater of Chengdu designs to matcha cookies shaped like porcelain bowelsin Suzhou Museum’s collection\, Taobao is helping create and sell products that are playful\, modern and\, barring Palace Museum’s calamitouscosmetic line\, high-quality.\nThe days of stale gift shop souvenirs are over. With 48 percent of millennials feeling pride for the ‘Made in China’ label (a 14 percent increase from 2012)\, this demographic is keen to explore China’s rich heritageby purchasing consumable and wearable goods from the nation’s most storied museums. As a reference point\, Beijing’s Palace Museum sold over $147.5 million worth of products in 2017-18. Little wonder Taobao has announced a redoubling of its efforts to expand the goods in this marketplace by pairing cultural institutions with designers and manufacturers in its ecosystem. The plan is to secure 100 additional partners in the next three years and expand into products areas such as food\, electronics and home accessories.\n“Currently\, more than 100 brands on Tmall have established intellectual property partnerships with museums\,” said Liu Bo\, general manager of Tmall Marketing\, Alibaba’s platform of official retailers\, on Alizila.com.“Going forward\, we will help 10\,000 quality brands to do the same\, using crossovers to ignite sparks between culture and commerce.” Starting May 29\, Taobao has promised to issue new crossover products every week. And if the first round of releases is anything to go by — with pieces from Emperor Qin Shi Huang’s Mausoleum Site Museum\, the Great Wall of China\, and China’s FAST radio telescope —consumers will have a diversity of choice across a range of cultural touchpoints.\nZheng Zhong\, director of Taobao Marketing\, told Alizila.com that the company hopes to “use creative imagination to help cultural heritage and national treasures stay relevant in the hearts of consumers. We help them truly become a part of people’s everyday lives\, so they can be loved\, protected and passed on.”\nWith 720 million monthly users\, Taobao is pitching itself as the number one resource for museums hoping to capitalize on the booming demand for branded cultural products. Indeed\, from Alibaba Design’s team of more than 2000 ‘cultural treasure’ designers to its strength in copyright protection to its ability to smartly interpret and deploy\, big data the advantages of Internet giant are extensive.\nBacked by big data and an e-commerce platform whose 81 anchors drive 100 million daily transactions\, museums are now free to creatively reinterpret their collections with the assurance of consumer interest. In the words of Zhang Jintao\, the Taobao gift shop becomes the “final exhibition space… we want to allow visitors to enjoy and learn about culture\, both while visiting the museum and in the process of shopping.”
URL:https://jingdailyculture.com/event/taobao-bets-big-on-creating-cultural-products-for-chinese-museums/
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