Tag
Licensing products
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Netflix Has A Live And Immersive Ball With Its Bridgerton IP
The experience coincides with other collaborative projects, as the streamer gives the hit show the royal licensing treatment. Read More -
ARTiSTORY Taps Living Artists For Its Next IP Project With Dunhuang Inspiration
As part of its new program, the licensing company is leveraging the popularity of today's artists to advance Dunhuang's IP globally. Read More -
The Chinese Toy Giant With Art World Designs
POP MART aspires to become China's Disney. Its Overseas Marketing Director discusses how understanding the cultural tastes of Chinese millennials could be the key. Read More -
Beyond the Gift Shop: Keys to Product Licensing Strategy
At a moment of financial strain, cultural attractions must probe alternate revenue streams, the V&A, a pioneer in product licensing, has valuable lessons. Read More
