Tag
mafengwo
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Will ByteDance’s Mangosteen Travel Disrupt China’s OTA landscape?
The Mini-Program — an attempt at a closed e-commerce loop — honed in on the potential of short-video content to shape consumer behavior. Read More -
Guide to Live Streaming for Chinese Tourism Marketing
Live streaming is the latest trend for tourism marketing in China. Here is what you need to know about the medium and how you could take advantage of it. Read More -
Ctrip Sees International Growth in Q3
With 40 percent of China's online travel market, the need to establish a presence on Ctrip is stronger than ever. Read More -
Mafengwo Key to Malaysia’s China Approach
Building off a favorable visa policy and affordable flights, Tourism Malaysia is harnessing Mafengwo and Chinese payment platforms to boost numbers. Read More -
San Francisco Shows Mafengwo and KOLs are Key for DMOs
By partnering with leading city attractions, SF Travel's fun and authentic short-videos were watched 2 million times on Mafengwo. Read More -
Why DMOs Must Look Beyond Celebrity Endorsements
In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More -
Las Vegas Goes All In on Chinese Tourism
Las Vegas Conventions & Visitors Authority (LVCVA) has improved its China engagement by creating content for Chinese video platforms. Read More -
The Setouchi Triennale & The Demand for Site-Specific Cultural Events
The Setouchi Triennale 2019, which takes place in the Seto Inland Sea, is attracting large numbers of Chinese tourists searching for cultural experiences. Read More -
Barcelona Launches Mandarin App to Draw in Travel Shoppers
On March 19, the Catalan Tourist Board and La Roca Village co-announced the launch of a Mandarin-language app to guide Chinese tourists through Barcelona. Read More -
Report: Chinese Tourism to South America
While it hasn't attracted large numbers of Chinese tourists, South America is a growing market that has seen Chinese arrivals surge recently. Read More
