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How Chaumet Set the Bar for Luxury Legacy Exhibitions in China

December 8, 2021 | Share

Chaumet's Tiara Dream exhibition in Beijing demonstrated a nimble online-offline strategy to build relationships with local consumers. Read More
Why DMOs Must Look Beyond Celebrity Endorsements

July 23, 2019 | Share

In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More

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xiaohongshu

How Chaumet Set the Bar for Luxury Legacy Exhibitions in China

Why DMOs Must Look Beyond Celebrity Endorsements

Get smarter, faster with cultural updates that matter