Category
Destinations
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Indy Lantern Fest Shines Light on Chinese Culture
Indianapolis has begun hosting a number of China-themed events in an effort to boost tourism to the state. Read More -
Wisconsin and Great Lakes USA Forge China Link
The state sent delegates to Beijing this year to connect with travel agencies and has promoted Whistling Straits in China ahead of the 2020 Ryder Cup. Read More -
Florida DMO Deepens Digital Strategy with Chinese Website
A well-designed China-friendly website should be the first step for DMOs and cultural attractions hoping to boost Chinese visitation. Read More -
Milan Partners with WeChat to Connect with Chinese Travelers
With 80 percent of China's millennials engaging with DMO WeChat accounts while on vacation, YesMilano's account will enhance Chinese experiences. Read More -
Europe’s First Asia-Focused Art Fair
As art-engagement, cultural tourism, and art collection booms in China, ASIA NOW is redefining the 21st century art fair. Read More -
Merlin Entertainments WeChat Mini Programs Show Bold Digital Focus
For museums and cultural institutions with WeChat accounts, Mini Programs help overcome the language barrier and make payments convenient for Chinese visitors. Read More -
California DMOs Campaign for Chinese FIT Travel
Chinese FIT tourists visit an average of 2.5 cities on their U.S. travels, a tendency that encouraged San Francisco Travel and San Diego Tourism to collaborate. Read More -
South Carolina Connects with FIT Chinese Travelers
The Palmetto State has grown its inbound tourism numbers for six consecutive years and is increasingly looking to the Chinese market. Read More -
V&A to Host Guo Pei’s First UK Show
The Chinese couturier's show has been promoted on the museum's Weibo account, a move aimed at connecting with Chinese both traveling and at home. Read More -
Golden Week Data Shows Importance of Alipay for DMOs
Alipay’s Golden Week campaign saw the technology giant court DMOs, retailers, and cultural hubs. Read More