Category
Destinations
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Paradise Restored: Can Thailand Lure Chinese Travelers Back?
Thailand has handled the pandemic competently, potentially making it a desirable destination — but can local stakeholders project a sense of safety? Read More -
How Are Chinese Travel Influencers Handling COVID-19?
Brands and tourism administrations should consider leveraging travel influencers to assist the recovery of the tourism industry. Read More -
What Role Will Chinese Outbound Tourism Play in Post-Crisis Travel?
As pessimism swirls around the global travel industry, experts remain positive on the long-term health of Chinese outbound travel. The reason? Market size. Read More -
Decoded: WeChat Official Accounts For Cultural Destinations
Understanding WeChat Official Accounts is a key first step towards improving marketing, broadcasting, and revenue potential with Chinese audiences. Read More -
From Tour Bus to Boutique, Swiss Tourism is Shifting Focus
Switzerland wants Chinese tourists who travel slower and stay longer, "You have to dive into the niche," says Simon Bosshart, China Director, in interview. Read More -
Rural Travel and E-Vouchers Shape China’s Recovery
As China loosens travel restrictions, new health norms, digital shifts, and government incentives promise to recalibrate China's travel market Read More -
Vlogger Beams Dutch Flower Park to Chinese at Home
Holland's Keukenhof is shut, but Elena Lin's exclusive access resulted in videos on Bilibili. She discusses her tour and offers tips for creating content. Read More -
Will ‘Revenge Travel’ Spark a Rebound for China’s Domestic Market?
After months of isolation, the upcoming Labor Day holiday offers a first opportunity to assess the developing trends of the world’s largest travel market. Read More -
VR Travel, Pre-Sale Deals, and Hotel Robots — Post-COVID Trends
As China cautiously emerges from lockdown, new priorities for travelers are forcing domestic tourism companies to adapt, international players should take note. Read More -
What to Expect After Coronavirus? The Near Future of Chinese Group and FIT Travel
Following two decades of breakneck growth, Chinese group travel has begun slowing, a trend that will likely be exacerbated by coronavirus. Read More