Category
Presented by TONG
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5 Ways to Win at Brand Collaborations in China
At TONG and Jing Group's “Tracking the Trends for 2021” webinar, industry insiders pulled back the curtain on what creative crossovers entail. Read More -
Why China’s Young Consumers Love Brand Collaborations
As more young consumers embrace Made in China, the culture of mega-collaborations between international brands and local partners is here to stay. Read More -
Why Cultural Content is Key to the Future of Short Form Engagement
On China's short video platforms, cultural content comes into focus and paves the way for ongoing engagement. Read More
