Now more than ever it’s vital that the people you engage with become your biggest fans and supporters of the work you produce. Whether it’s customers, donors, members, or artistic partners, your audiences love to experience a personalised and relevant connection to your organisation. When you use multiple software platforms to store and manage your […]
A/B testing (also known as split testing) is the process of comparing two versions of a web page, email, or other marketing asset and measuring the difference in performance. Join three Digital Culture Network Tech Champions, James Akers (Data Analytics and Insight), Roberta Beattie (Websites), and Peggy Naumann (Email Marketing) as they discuss the different platforms, approaches, and strategies to […]
In an age of periodic lockdowns, there is a need to find innovative and creative ways to engage and grow our audiences. Many arts & heritage organisations have some sort of digital collection, how can these assets be repurposed to meet today’s challenges? You will learn from 3 specialists about the opportunities available for interpretation […]
