Recovery Strategies for Chinese Tourism Marketing
Dragon Trail’s July webinar will look at recovery prospects for Chinese outbound tourism, with a guide to what destinations and other businesses can be doing to engage the Chinese travel […]
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An Exciting Time for Brands | WITH Paris
The first half of 2020 has not spared brands. Neither did the recent social protests. The Black Lives Matter movement and imminent American elections have particularly forced brands to fist-wave, if not to take concrete actions. In this intense context, brands have no choice but to redefine their roles and imagine new ways to engage […]
City Fair: European Destination Workshop
Ideally placed in a vital moment in Europe’s tourism recovery, City Fair is the opportunity to lay the foundations for the return of long-haul clients. The event brings together selected travel buyers and product developers, along with destination managers, in a full day of B2B online meetings dedicated to rethinking tourism strategy and develop new […]
