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A landmark collaboration is set to revolutionize the global museum landscape. Twenty distinguished cultural institutions, including the Van Gogh Museum and Palais de Tokyo, have joined WAC Lab Season 3, a pioneering educational program focused on integrating Web3 technologies into the museum experience. This initiative is a collaboration between We Are Museums, the Tezos Foundation, and LAL ART.

Among the selected are institutions from a diverse range of countries, including the United States, Germany, France, Egypt, and Turkey. The program, spanning six weeks, is designed to guide museums through the rapidly evolving digital landscape, covering blockchain ethics and decentralized curation.

Jean-Frédéric Mognetti, Executive Director of the Tezos Foundation, expressed his enthusiasm for the program: “We are delighted to support WAC Lab in empowering these esteemed institutions to explore the possibilities of Web3. The Tezos art community has always been at the forefront of innovation, and we eagerly anticipate the contributions this diverse cohort will make to the arts and culture sector.”

The curriculum, crafted by experts like Regina Harsanyi and Chris Michaels, aims to equip museum professionals with a deep understanding of Web3 and AI technologies. The training delves into the history of on-chain art, NFT market mechanics, and the potential of DAOs and blockchain technology.

Diane Drubay, Founder of We Are Museums, reflected on the significance of the program: “Since its inception in 2021, WAC Lab has been a catalyst for change, bringing groundbreaking Web3 technologies to the museum sector. We are excited to see how this new cohort will navigate and shape the future of cultural engagement.”

Participants who successfully complete the program can advance to WAC Factory, a 4-week accelerator program designed to transform their newfound knowledge into tangible Web3 projects.

This collaboration marks a significant step in the evolution of museums, preparing them to navigate and flourish in the digital age. With the backing of the Tezos Foundation and a team of experienced mentors, these institutions are poised to redefine audience engagement and curatorial practices in the contemporary art world.


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