Search Results: e-commerce
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Here’s How Tourism Stakeholders Can Unlock WeChat’s Full Potential
At a Dragon Trail Interactive webinar, Tencent's Irene He outlined how Official Accounts can best leverage the platform's tools to drive traffic. Read More -
Alfilo Brands Opens Museum & More, An IP-Stacked, One-Stop Museum Gift Shop
The Shanghai-based store points to the lucrative power of museum IP and the growing appetite for wenchuang products in China. Read More -
Will ByteDance’s Mangosteen Travel Disrupt China’s OTA landscape?
The Mini-Program — an attempt at a closed e-commerce loop — honed in on the potential of short-video content to shape consumer behavior. Read More -
Is Long-Term Recovery Within Reach For Museums?
ICOM's latest report on COVID-19's impact paints a stark picture of the economic and digital realities facing institutions as they reopen. Read More -
“The Starting Point Of Everything”: How The Städel Museum Does Digital
The Frankfurt institution discusses the now and next of its robust digital strategy, which encompasses VR and its Digitorials®. Read More -
Now Up For Auction At JD.com: China’s Intangible Cultural Heritage
Ahead of Cultural and Natural Heritage Day, the auction site is tapping the increased public interest in cultural products to generate revenue. Read More -
The Next Move In Virtual Programming: Monetization
It's still early days for digital revenue streams, but half of the respondents in Cuseum's latest survey list monetization as a priority in 2021. Read More -
Gogh For Gold: Inside The Van Gogh Museum’s Dynamic WeChat Strategy
The museum solidifies its Chinese outreach with its WeChat Mini Program, which boasts e-commerce and interactive features. Read More -
This Sotheby’s x Loewe Collab Is The Future Of Brand Partnerships
With their collaboration, have Sotheby's and Loewe discovered a new way to market crossover luxury? Read More -
How Should Museums Gear Up For Reopening?
Smartify and CCD's latest guide, The Multi-Platform Museum, offers tools for cultural institutions as they reopen and remobilize. Read More