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Wisconsin and Great Lakes USA Forge China Link
The state sent delegates to Beijing this year to connect with travel agencies and has promoted Whistling Straits in China ahead of the 2020 Ryder Cup. Read More -
Why DMOs Must Look Beyond Celebrity Endorsements
In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More -
Five Simple Weibo Tips For Museums
Weibo boasts 200 million travel-engaged users. Developing a strong digital strategy is key for museums and cultural institutions hoping to connect with China’s Free Independent Travelers. Read More -
5 Steps To Attracting China’s Millennials To Your Museum
Chinese millennials are transforming every sector of the economy, from travel to retail. Here’s how to attract more to upcoming exhibitions. Read More -
The Met Gala Got More Than 170 Million Views in Less Than 48 Hours. Here’s How.
For this year’s Met Gala, an event that has never wanted for exposure, the Met decided to harness the vast power of the Chinese video-sharing app Douyin, aka TikTok outside of China, to the tune of 170 million views in 48 hours. Read More -
How to Attract Self-Driving Chinese Tourists
Car rental, or self-driving tourism, is a growing trend in Chinese outbound tourism that offers significant opportunities for off-the-beaten track travels. Read More -
Travel Hacks: Didi in Japan, Marriott’s WeChat Services, and More Chinese Travel Trends
A round-up of the week's China-related travel news, including Didi Chuxing expanding in Japan and Marriott's plans for China with the help of WeChat. Read More -
How to Attract Self-Driving Chinese Tourists
Here's what destinations and car rental companies need to know about Chinese tourists looking for an international road trip. Read More -
Showcasing 20 Years of the China Tourism Miracle
Dragon Trail Interactive's new animated film "The China Tourism Miracle" explores the advances in Chinese outbound tourism over the last 20 years. Read More -
Australia Banks on the Power of Thor to Attract Chinese Tourists
During a press tour for "Avengers: Endgame," actor Chris Hemsworth spoke to media and influencers in China about tourism in Australia. Read More