Search Results: chinese tourists
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Inside The European Travel Commission’s Europe Behind The Scenes Campaign
The three-month initiative saw some 30 destinations create livestream and short-video content — three DMOs tell us how they did it. Read More -
What’s Driving The Seychelles Tourism Board’s China Strategy?
For the DMO, there’s room for growth in a market increasingly keen on exploring new, niche destinations. Read More -
Here’s How Tourism Stakeholders Can Unlock WeChat’s Full Potential
At a Dragon Trail Interactive webinar, Tencent's Irene He outlined how Official Accounts can best leverage the platform's tools to drive traffic. Read More -
Will ByteDance’s Mangosteen Travel Disrupt China’s OTA landscape?
The Mini-Program — an attempt at a closed e-commerce loop — honed in on the potential of short-video content to shape consumer behavior. Read More -
From Console To Cultural Attraction: Nintendo Enters The Museum Game
Capitalizing on its enduring popularity of its IP, the video game giant is set to open a permanent home in Kyoto in 2024. Read More -
Changsha Burnishes Its Cultural Credentials With A Metro Station Turned Museum
While art corridors can be found at stations in major Chinese cities, Changsha is the first to create a digital art museum. Read More -
On TikTok’s #MuseumMoment And Museums’ TikTok Moment
May 18th's #MuseumMoment live marathon has further cemented the ties that bind the social media app and cultural institutions. Read More -
How Wenchuang Won Out This Labor Day Holiday
Over the four-day vacation, Chinese destinations launched cultural products, in time for the mass return of visitors eager to "check in." Read More -
Scienjoy And The Great Wall of China Embark On Digitally Driven IP Partnership
The Great Wall of China is actively pursuing the multimillion-dollar, fast-growing wenchuang trend. Read More -
Martin Moodie On The Future Of Hainan’s Duty Free Economy
The author of the latest Moodie Davitt Report discusses the keys to the sector's continued success. Read More
