Tag
blind box
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The Chinese Toy Giant With Art World Designs
POP MART aspires to become China's Disney. Its Overseas Marketing Director discusses how understanding the cultural tastes of Chinese millennials could be the key. Read More -
Relic to Replica: Can Blind Boxes Connect Chinese Museums with Millennials?
Selling collectible figurines in opaque boxes has become a multibillion dollar industry in China. It's a trend museums are leaning into. Read More -
British Museum Pops Up In Shanghai
The London institution has brought Ancient Egypt to an upscale art mall with a pop up that taps into Gen Z trends. Read More