celebrity endorsement

Can Livestreaming Help Chinese Galleries Reach New Audiences?

July 22, 2020 | Share

Real estate agents, car dealerships, and travel agencies have found success selling goods through livestreaming in 2020 — can the model work for art galleries? Read More
Digital Gavels: How China’s Art World Is Fighting Coronavirus

February 24, 2020 | Share

Chinese museums, art institutions, and media organizations are rallying around online auctions. Read More
Why DMOs Must Look Beyond Celebrity Endorsements

July 23, 2019 | Share

In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More

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celebrity endorsement

Can Livestreaming Help Chinese Galleries Reach New Audiences?

Digital Gavels: How China’s Art World Is Fighting Coronavirus

Why DMOs Must Look Beyond Celebrity Endorsements

Get smarter, faster with cultural updates that matter