Tag
china e-commerce
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British Museum Pops Up In Shanghai
The London institution has brought Ancient Egypt to an upscale art mall with a pop up that taps into Gen Z trends. Read More -
Decoded: How To Build A WeChat Mini Program
Our conversation with the agency that created Mini Programs for MoMA and Guggenheim breaks down the process from registration to execution. Read More -
Livestreaming Pushes 618 Shopping Festival To Record Sales
China’s first major shopping extravaganza of the post-coronavirus period showed that consumption is well on its way to recovery. Read More -
Essential Strategies for Cultural Branding in China
London's National Gallery is brand building in China through pop-ups, e-commerce sales, and meeting young art lovers where they are; online. Read More -
Decoded: WeChat Official Accounts For Cultural Destinations
Understanding WeChat Official Accounts is a key first step towards improving marketing, broadcasting, and revenue potential with Chinese audiences. Read More -
Hermitage Museum Launches on Tmall
The St. Petersburg attraction hopes to compensate for revenue lost during coronavirus by selling cultural products on China's e-commerce giant. Read More -
High In Altitude, Low On Authenticity: National Gallery’s Shenzhen Pop-Up
London's National Gallery continues its push to engage China's cultural sphere with an exhibition atop the city's tallest skyscraper. Read More -
The British Museum Drops On Chinese E-com — Again
The world's oldest public museum made $51 million by selling licensed products in China last year. The launch of a Taobao platform will increase reach and searchability. Read More
