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China Outbound Tourism Research Institute
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Key Lessons from Chinese Travel in 2020
In a year where travel priorities were dramatically recalibrated, what do industry experts make of the shifts in the Chinese tourism landscape? Read More -
Review: China’s Outbound Travel Market H1 2019
Despite some political road bumps in 2019, China's outbound tourism continues its unassailable rise in becoming the most important global market. Here is a continent by continent roundup of Chinese travel trends across the first half of the year. Read More -
Where to Train for China’s Thriving Travel Market
The new China Tourism Training online course aims to provide a better understanding of the Chinese outbound traveller’s behaviour and trends. Read More