China tourists Europe

Passion First, Destination Second — the European Travel Commission’s China Plan

July 8, 2020 | Share

The European Travel Commission has helped grow and diversify Europe's appeal in China. At this pivotal moment, its Executive Director, Eduardo Santander, discusses the future of Chinese travel in Europe. Read More
History with A View: Lisbon Castle Offers Chinese Brochure

July 3, 2019 | Share

São Jorge Castle, a world-famous medieval castle, has created a Chinese-language brochure for visitors. Read More

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China tourists Europe

Passion First, Destination Second — the European Travel Commission’s China Plan

History with A View: Lisbon Castle Offers Chinese Brochure

Get smarter, faster with cultural updates that matter