Tag
chinese KOLs
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How Chaumet Set the Bar for Luxury Legacy Exhibitions in China
Chaumet's Tiara Dream exhibition in Beijing demonstrated a nimble online-offline strategy to build relationships with local consumers. Read More -
Why China’s Hanfu Trend Won’t Cool Down
Young Chinese have elevated traditional Hanfu dress from a niche hobby to a consumer market of 400 million people. Read More -
Inside Tourism Australia’s Campaign in 8D
The DMO shares how its innovative campaign helped keep it top of mind with Australia's second largest inbound market. Read More -
Jing Travel’s Top 10 Articles of 2020
As a close watcher of global travel, Jing Travel has spent the past year tracking how the market has reeled, then recovered its footing in the wake of the pandemic. Read More -
Valentino Hosts Landmark Show at MoCA Shanghai
Valentino's interactive RE-SIGNIFY exhibition was an experiential outing that presented new ways to connect and engage with visitors. Read More -
Livestream Tips from Europe’s Cultural Influencers
Livestreaming is becoming a key engagement tool for European museums, we spoke to practitioners in the U.K., the Netherlands, and Italy to learn how they do it. Read More -
The Future of China’s KOL Industry
China’s KOL industry after COVID-19 will continue to evolve in China and in the West. However, KOL collaborations will remain an important marketing tool. Read More -
Five Tips To Get Started With Chinese Livestreaming
Live streaming for the Chinese market is here to stay. So what do you need to start live streaming for a Chinese audience? Read More -
How teamLab Shanghai Incentivizes Visits
With competition fierce among Shanghai’s cultural attractions, teamLab's innovations include live streamed pop concerts and packages with high-end hotels. Read More -
A Chinese KOL on Deep-Dive Tours, Mini Programs, and Holland’s Hidden Gems
Yan Song, a Chinese museum influencer, shares his views on Chinese outbound cultural tourism, Dutch museums, Mini Programs, and more. Read More
