Chinese reality TV

Why DMOs Must Look Beyond Celebrity Endorsements

July 23, 2019 | Share

In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More

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Chinese reality TV

Why DMOs Must Look Beyond Celebrity Endorsements

Get smarter, faster with cultural updates that matter