Tag
DMOs
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How Cultural Institutions and DMOs Should Navigate the Coronavirus
As the outbreak continues, handling the situation sensitively is increasingly vital. We spoke to numerous industry experts to learn their advice. Read More -
Explainer: Subscription Accounts Vs. Service Accounts
WeChat is a key tool for cultural sites to communicate with potential Chinese visitors. Here, we breakdown the two types of official accounts. Read More -
Northern Lights and Festive Zoos, How America’s DMOs Sell Winter to China
Last year, Ctrip reported a 400 percent increase in itinerates including winter activities. American DMOs are striving to capitalize on the trend. Read More -
What Do Chinese Luxury Travelers Want? Adventure, of Course
Understanding the desires of China’s more than one million high-net-worth individuals has never been more essential for hotels, DMOs, and cultural institutions. Read More -
More Leisure Time Equals More Travel for Chinese Tourists
Chinese citizens have more leisure time than they did a decade ago. Combined with higher wages, it equates to a greater desire to see the world. Read More -
Stockholm Hopes WeChat Mini-Program Can Put Diplomatic Row in the Past
On April 1st, Visit Stockholm launched a WeChat mini-program in an effort to attract more independent Chinese travelers to the city. Read More -
China’s Douyin, aka TikTok, Introduces the Power of Short Video to Travel Brands
Chinese short video platform Douyin has grown in popularity among travelers, and DMOs need to take notice of its potential in attracting Chinese tourists. Read More -
Mexico Looks to Capitalize on Chinese Tourist Interest in Culture
Mexico doesn't attract a large number of Chinese tourists, but it has noticed their interest in visiting cultural destinations. Read More -
CNY: The Journey Home, or the Journey Abroad?
Various DMOs and marketing partners have launched Chinese New Year promotions to attract a portion of the estimated 7 million Chinese travelers this year. Read More -
The Hague Lures Chinese Tourists with Family-Friendly Travel and Museums
The Hague hopes to attract a growing number of Chinese tourists with its family-friendly travel campaign that highlights outdoor activities and museums. Read More
