Tag
e-commerce livestreaming
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The Winners Of Tmall’s Double 11 Festival? Museums’ Cultural Products
This year's shopping event saw 100 participating museums and sales of IP products growing by 400 percent year-on-year. Read More -
What Cultural Institutions Need To Know About Chinese Cultural Consumers
Jing Daily's latest report provides a high-level overview of the cultural tastes and behaviors of China's new class of consumers. Read More -
Show Me The Monet: MFA Boston Debuts Livestream On Kuaishou
On International Museum Day, MFA's four-hour livestream, complete with a cultural product push, reached 8 million viewers on Kuaishou. Read More
