Tag
gaming
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With A Tencent Partnership, Sanxingdui Museum Goes All In On Its Cultural IP
The Chinese museum is set to expand its IP into gaming, music, and e-literature, with help from the technology giant. Read More -
From Console To Cultural Attraction: Nintendo Enters The Museum Game
Capitalizing on its enduring popularity of its IP, the video game giant is set to open a permanent home in Kyoto in 2024. Read More -
Universal Studios Beijing To Boost Its Cultural Offerings With Gaming IP
The upcoming attraction's partnership with Tencent demonstrates the growing status and brand power of popular games. Read More -
Shanghai’s Upcoming E-Sports Center Attests To The Industry’s Growing Footprint
With more than 600 million gamers, the e-sports industry has arrived as a potentially lucrative arm of the domestic tourism industry. Read More -
Museums and Mobile Gaming: The Next Digital Frontier
As museums face the ramifications of the global pandemic, mobile games offer an opportunity for innovative digitization. Read More
