Tag
He Yizan
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The Met Gala Got More Than 170 Million Views in Less Than 48 Hours. Here’s How.
For this year’s Met Gala, an event that has never wanted for exposure, the Met decided to harness the vast power of the Chinese video-sharing app Douyin, aka TikTok outside of China, to the tune of 170 million views in 48 hours. Read More
