Tag
kol
-
Chinese Travel Marketing Can’t Do Without Short-Video Strategies
Dragon Trail Interactive's latest webinar offered pointers on how to optimize short-video campaigns to reach Chinese travelers. Read More -
High In Altitude, Low On Authenticity: National Gallery’s Shenzhen Pop-Up
London's National Gallery continues its push to engage China's cultural sphere with an exhibition atop the city's tallest skyscraper. Read More -
Five Simple Weibo Tips For Museums
Weibo boasts 200 million travel-engaged users. Developing a strong digital strategy is key for museums and cultural institutions hoping to connect with China’s Free Independent Travelers. Read More -
How to Attract Self-Driving Chinese Tourists
Car rental, or self-driving tourism, is a growing trend in Chinese outbound tourism that offers significant opportunities for off-the-beaten track travels. Read More
