Tag
KOLs
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The Israel Government Tourism Board’s Offline Activation That Offers Chinese Travelers “A Bite Of Israel”
The DMO's “Experience Now, Travel Later” campaign invites prospective travelers to interact with China's Jewish heritage. Read More -
Macau Is Open To Mainlanders. Its Newest Marketing Tool? Ctrip
The destination has launched itself on China's biggest online travel platform, offering users a one-stop shop for their travel needs. Read More -
The Travel Influencers Behind New Zealand’s Weibo Live Streams
New Zealand’s borders have been shut since February, it’s using Chinese travel influencers and live streaming to stay connected. Read More -
Weibo Live Streams are Helping New Zealand Win China — Here’s How
China is New Zealand’s most valuable market, live streams from local influencers are helping it stay top of mind. Read More -
How Are Chinese Travel Influencers Handling COVID-19?
Brands and tourism administrations should consider leveraging travel influencers to assist the recovery of the tourism industry. Read More -
PromPeru Shows KOLs and Videos Win Chinese FITs (and Awards)
Peru won gold at the Chinese Tourist Welcome Awards. The success shows the value KOL creative content and working with China digital marketing experts. Read More -
5 Steps To Attracting China’s Millennials To Your Museum
Chinese millennials are transforming every sector of the economy, from travel to retail. Here’s how to attract more to upcoming exhibitions. Read More -
62 Countries and Counting: Stories from a Travel Experiencer
Chinese travel blogger Yao Shun has a significant social media following and considers himself a "travel experiencer" after visiting 62 countries so far. Read More -
Interview: Chinese Travel KOL Xiao Mo
An interview with Chinese travel KOL Xiao Mo about how she and her husband A-Hou use the different platforms to promote brands and destinations. Read More
