Tag
little red book
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How K11’s Cultural-Retail Concept Thrived Online In 2020
A trailblazer on China's art and commerce landscape, K11 successfully leveraged digital and social media strategies in a challenging year. Read More -
How Mixing Art And Retail Can Work In China (And How It Can’t)
In China’s retail scene, art and curation have the ability to tap into Gen-Z shoppers, and they could be remedies for brands and retailers after COVID-19. Read More -
Three Destinations Showing Instagram’s Impact on Chinese FITs
Despite being banned since 2014, Instagram remains an important trendsetter and research tool for Chinese millennials and free independent travelers. Read More -
Why DMOs Must Look Beyond Celebrity Endorsements
In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More -
Interview: Chinese Travel KOL Xiao Mo
An interview with Chinese travel KOL Xiao Mo about how she and her husband A-Hou use the different platforms to promote brands and destinations. Read More -
This Aussie Museum Is Attracting Throngs of Chinese Tourists With WeChat
Australia's National Gallery of Victoria has taken to Chinese social media, including WeChat, to attract more Chinese tourists. Read More -
Older Chinese Are Set to Travel More as Country’s Demographics Shift
As China's average age increases, people over 60 will make up a larger proportion of the population. This group will also become a large tourism market. Read More
