Tag
live streams
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Weibo Live Streams are Helping New Zealand Win China — Here’s How
China is New Zealand’s most valuable market, live streams from local influencers are helping it stay top of mind. Read More -
How A Shanghai Music Festival Generated Revenue At 30 Percent Capacity
What does a performing arts festival look like under new restrictions? Shanghai's "Music in the Summer Air" offers answers. Read More -
Alibaba Livestreams Connect Europe to China’s Future Travelers
Livestreams from Fliggy have transported Chinese audiences into small german towns, the opulence of Versailles, and the wonders of the British Museum. We spoke to the team behind the initiative. Read More -
Top 5 WeChat Mini Program Functions
With 400 million daily active users, Tencent's 'applets' are an essential tool for China-facing companies. We highlight key functions from Starbucks' social gifting to Legoland's maps. Read More -
Can ByteDance’s Cultural Focus Push Museums Onto TikTok?
In China, the tech giant has incentivized cultural institutions to join short-video platform Douyin. Now, it's funding an international effort on TikTok. Read More -
Guide to Live Streaming for Chinese Tourism Marketing
Live streaming is the latest trend for tourism marketing in China. Here is what you need to know about the medium and how you could take advantage of it. Read More -
Money Streams: British Museum And Fliggy’s Latest Partnership
Fliggy hosted 30,000 travel live streams in 2019. Now, it's expanding global presence by taking users inside Europe's most famous attractions. Read More -
Connecting with Chinese Audiences: Four Webinar Takeaways
Chinese travelers primarily visit overseas museums to discover local culture. Language, however, remains a barrier. This webinar offers actionable solutions. Read More -
Rural Travel and E-Vouchers Shape China’s Recovery
As China loosens travel restrictions, new health norms, digital shifts, and government incentives promise to recalibrate China's travel market Read More -
Survival Resources For American Cultural Institutions
At this moment of unprecedented disruption, the American Alliance of Museums lays out the financial resources providing short-term relief. Read More
