Tag
merchandise
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Netflix Is Taking Its Squid Game And Stranger Things IPs Straight To The Bank
The streamer is increasingly deploying its most popular IPs across multiple platforms from merchandise to immersive experiences. Read More -
How Cultural IP Is Transforming The Museum Sector
Following a year of lost revenue and footfall, the cultural sector is waking up to the opportunities presented by licensing deals. Read More -
MFA Boston’s IP Set To Go Global In Its Partnership With Artistory
Following its partnership with Alfilo Brands, this latest deal will see the museum replicating its winning IP strategy globally. Read More -
Alfilo Brands Opens Museum & More, An IP-Stacked, One-Stop Museum Gift Shop
The Shanghai-based store points to the lucrative power of museum IP and the growing appetite for wenchuang products in China. Read More -
Pokémon And Its Powerhouse IP Launch A Tour Of Japan’s Museums
A paleontology-minded exhibition, the Pokémon Fossil Museum represents the franchise's continued push into museum territory. Read More -
Netflix Enters The E-Commerce Space, Its Considerable IP In Tow
With the launch of Netflix.shop, the streamer is showing a willingness to grow the parameters of its IP in multiple directions. Read More -
Museums, It’s Time To Up Your Merchandise Game, Says Rome Pays Off
"You’re creating products that are really for super fans of an artist," says the lifestyle brand's CEO Christina Burns. Read More
