Tag
National Gallery London
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The National Gallery Kicks Off Its First Immersive Experience In Roblox
An adaptation of the museum's first AR project, The Keeper Council marks the National Gallery's debut in the metaverse. Read More -
How Did Museum Visitorship Recover In 2021?
The Art Newspaper's Visitor Figures 2021 survey reports an overall rebound in cultural participation at the world's most popular museums. Read More -
With Its Latest VR Experience, The National Gallery Is Making An Old Master New Again
Virtual Veronese transports a Paolo Veronese painting back to a 16th century Italian chapel, recreated in VR. Read More -
How Should Museums Gear Up For Reopening?
Smartify and CCD's latest guide, The Multi-Platform Museum, offers tools for cultural institutions as they reopen and remobilize. Read More -
Art Of London’s AR Gallery Lands On London’s West End
Leveraging innovation and collaboration, the Augmented Gallery aims to bring audiences “the art gallery of the future.” Read More -
Zoom In On Gossaert In The National Gallery’s First Mobile-Based Exhibition
In a shrewd digital pivot, the museum's immersive Sensing The Unseen exhibition has been reimagined as a mobile experience. Read More -
How Smartify Is Reshaping The Museum Visit — Onsite And On Mobile
Co-founder Anna Lowe on Smartify's push toward "a unified experience that can be accessed however you wish.” Read More -
How The National Gallery Planned, Piloted, And Produced New Content In 2020
At the MuseumNext Digital Summit, the institution detailed the efforts behind its video campaigns. Read More -
Essential Strategies for Cultural Branding in China
London's National Gallery is brand building in China through pop-ups, e-commerce sales, and meeting young art lovers where they are; online. Read More -
High In Altitude, Low On Authenticity: National Gallery’s Shenzhen Pop-Up
London's National Gallery continues its push to engage China's cultural sphere with an exhibition atop the city's tallest skyscraper. Read More
