San Francisco Travel Association

California DMOs Campaign for Chinese FIT Travel

October 16, 2019 | Share

Chinese FIT tourists visit an average of 2.5 cities on their U.S. travels, a tendency that encouraged San Francisco Travel and San Diego Tourism to collaborate. Read More
How San Francisco Boosted Chinese Bookings by 30 percent

July 29, 2019 | Share

Since 2017, SFTA and Hylink have launched campaigns on WeChat and Weibo to attract more Chinese visitors. The award-winning programs exemplify how DMOs can engage with Chinese millennials in a playful and innovative way. Read More
CNY: The Journey Home, or the Journey Abroad?

February 5, 2019 | Share

Various DMOs and marketing partners have launched Chinese New Year promotions to attract a portion of the estimated 7 million Chinese travelers this year. Read More
How Inspiration Ties into Performance Marketing: A Reflection on SFTA’s Fall Campaign

January 14, 2019 | Share

The San Francisco Tourism Association launched a successful campaign in conjunction with San Diego Tourism Authority to attract more Chinese travelers. Read More

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