Tag
Tencent
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Connecting with Chinese Audiences: Four Webinar Takeaways
Chinese travelers primarily visit overseas museums to discover local culture. Language, however, remains a barrier. This webinar offers actionable solutions. Read More -
Jing Travel Virtual Events Spotlight | May 19
Each week, Jing Travel's editors handpick events for the week ahead that touch upon the worlds of art, culture, and travel. Read More -
Webinar: “Museums in the Cloud” — Connecting with Chinese Audiences
Join a webinar exploring innovative digital solutions for museums hoping to attract Chinese audiences during a time of closure. Read More -
Decoded: WeChat Official Accounts For Cultural Destinations
Understanding WeChat Official Accounts is a key first step towards improving marketing, broadcasting, and revenue potential with Chinese audiences. Read More -
Tencent’s WeChat Go Collaborates With 11 U.S. Museums
Chinese audiences can now use WeChat to browse a wealth of cultural resources from some of America's most prestigious museums. Read More -
Explainer: Subscription Accounts Vs. Service Accounts
WeChat is a key tool for cultural sites to communicate with potential Chinese visitors. Here, we breakdown the two types of official accounts. Read More -
Local Celebrities and Global Projections, How Airbnb is Courting Chinese Travelers
Creating an exhibition at Beijing's UCCA, hiring beloved Chinese celebrities, and launching a documentary series with Tencent are some of the ways Airbnb is trying to capture China's home share market. Read More -
Tencent’s Global Tourism Push Continues with WeChat Alliance
WeChat is creating a network for DMOs to better connect and communicate with outbound Chinese cultural tourists. Read More -
Helsinki’s Tech-Centric Approach to Chinese FITs
The Finnish capital has launched MyHelsinki, a WeChat Mini Program designed to give local insight and payment options to Chinese travelers. Read More -
Milan Partners with WeChat to Connect with Chinese Travelers
With 80 percent of China's millennials engaging with DMO WeChat accounts while on vacation, YesMilano's account will enhance Chinese experiences. Read More
