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The Met Gala Got More Than 170 Million Views in Less Than 48 Hours. Here’s How.

May 21, 2019 | Share

For this year’s Met Gala, an event that has never wanted for exposure, the Met decided to harness the vast power of the Chinese video-sharing app Douyin, aka TikTok outside of China, to the tune of 170 million views in 48 hours. Read More

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The Met Gala Got More Than 170 Million Views in Less Than 48 Hours. Here’s How.

Get smarter, faster with cultural updates that matter