Tag
UCCA
-
Inside The Online Campaign Jointly Activated By UCCA And Douyin (And Maurizio Cattelan)
Last month, the museum and social media platform teamed up to spur audience interest in Cattelan's first exhibition in China. Read More -
How UCCA Is Diversifying Alongside China’s Growing Appetite For Art
In conversation with Museum 2050, UCCA curator Ara Qiu shared insights into the museum's expanding footprint, brand, and curatorial vision. Read More -
5 Ways to Win at Brand Collaborations in China
At TONG and Jing Group's “Tracking the Trends for 2021” webinar, industry insiders pulled back the curtain on what creative crossovers entail. Read More -
Why Cultural Content is Key to the Future of Short Form Engagement
On China's short video platforms, cultural content comes into focus and paves the way for ongoing engagement. Read More -
Report: How Arts Organizations Can Leverage Livestreaming in 2021
Download the first extensive report focused on museum livestreaming. Case studies include British Museum, Palace of Versailles, UCCA Beijing, the National Museum of China, and Alibaba. Read More -
Beijing’s UCCA to Host the Largest Andy Warhol Survey in China
Beijing’s UCCA broke records with its blockbuster Picasso show in 2019. Now it wants to do the same with the largest-ever Andy Warhol survey in China. Read More -
The JT Index: September 2020
The escalating tech-war on Chinese social media platforms may not have reached its conclusion, but it has forced cultural institutions to reassess their audience engagement tools. Read More -
UCCA Lab X Baidu Partnership Creates Immersive Installation
Immersive exhibitions have huge appeal with young Chinese audiences, as Beijing’s UCCA Center for Contemporary Art well knows. Read More -
Can Livestreaming Help Chinese Galleries Reach New Audiences?
Real estate agents, car dealerships, and travel agencies have found success selling goods through livestreaming in 2020 — can the model work for art galleries? Read More -
Virtual Screenings: Audience Expansion In Uncertain Times
As China braced for a second COVID-19 wave, digital engagements remain vital — UCCA's virtual screening is controllable and offers viewers something new. Read More
