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Tencent Scores A Big Q2 Before Trump’s WeChat Ban Plan
Tencent Holdings, the parent company of WeChat, reported a strong second quarter of 2020, while a potential WeChat ban in the US looms. Read More -
Jing Travel Webinar: WeChat Optimization for DMOs & Cultural Institutions
Join Jing Travel and Chatly for a special webinar exploring WeChat touchpoints and successful engagement strategies across museums and destinations. Read More -
What Would A WeChat Ban Mean To U.S. Museums?
American cultural attractions launched WeChat Official Accounts to serve the in boom Chinese visitation. A ban would force a serious rethink. Read More -
Top 5 WeChat Mini Program Functions
With 400 million daily active users, Tencent's 'applets' are an essential tool for China-facing companies. We highlight key functions from Starbucks' social gifting to Legoland's maps. Read More -
Can Livestreaming Help Chinese Galleries Reach New Audiences?
Real estate agents, car dealerships, and travel agencies have found success selling goods through livestreaming in 2020 — can the model work for art galleries? Read More -
Behind Christie’s Hottest China Tool
The auction house's WeChat Mini Program is revolutionizing how it connects with China. We spoke to the tech agency responsible. Read More -
Decoded: How To Build A WeChat Mini Program
Our conversation with the agency that created Mini Programs for MoMA and Guggenheim breaks down the process from registration to execution. Read More -
Five Tips To Get Started With Chinese Livestreaming
Live streaming for the Chinese market is here to stay. So what do you need to start live streaming for a Chinese audience? Read More -
Christie’s Adapting To China’s Digital Landscape
The auction house's Mini Program facilitates direct communication and engagement with China, lessons from it are applicable across the cultural sector. Read More -
Decoded: WeChat Mini Programs For Cultural Destinations | Part One
The number of Mini Programs has tripled since 2018 making them a vital tool for connecting with China— but what, exactly, are they? Read More
