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Connecting with Chinese Audiences: Four Webinar Takeaways
Chinese travelers primarily visit overseas museums to discover local culture. Language, however, remains a barrier. This webinar offers actionable solutions. Read More -
Webinar: “Museums in the Cloud” — Connecting with Chinese Audiences
Join a webinar exploring innovative digital solutions for museums hoping to attract Chinese audiences during a time of closure. Read More -
Decoded: WeChat Official Accounts For Cultural Destinations
Understanding WeChat Official Accounts is a key first step towards improving marketing, broadcasting, and revenue potential with Chinese audiences. Read More -
Hermitage Museum Launches on Tmall
The St. Petersburg attraction hopes to compensate for revenue lost during coronavirus by selling cultural products on China's e-commerce giant. Read More -
What to Expect After Coronavirus? The Near Future of Chinese Group and FIT Travel
Following two decades of breakneck growth, Chinese group travel has begun slowing, a trend that will likely be exacerbated by coronavirus. Read More -
The Thinking (And Staff) Behind Art Institute of Chicago’s China Strategy
Art Institute of Chicago's Tourism Marketing Manager, Julie White, talks with Jing Travel about engaging Chinese visitors, launching on China's Instagram, and 2020 plans. Read More -
How Chinese Museums Are Reopening Post-COVID-19
From QR codes to a centralized booking system, cultural attractions are employing smart digital methods to ensure the health and safety of visitors. Read More -
Digital Gavels: How China’s Art World Is Fighting Coronavirus
Chinese museums, art institutions, and media organizations are rallying around online auctions. Read More -
The Art Institute Of Chicago’s China-Ready Push
AIC already boasts a world-class collection of Chinese antiquities, but it's using a variety of modern engagements to attract Chinese visitors. Read More -
Explainer: Subscription Accounts Vs. Service Accounts
WeChat is a key tool for cultural sites to communicate with potential Chinese visitors. Here, we breakdown the two types of official accounts. Read More
