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How Chaumet Set the Bar for Luxury Legacy Exhibitions in China
Chaumet's Tiara Dream exhibition in Beijing demonstrated a nimble online-offline strategy to build relationships with local consumers. Read More -
The Israel Government Tourism Board’s Offline Activation That Offers Chinese Travelers “A Bite Of Israel”
The DMO's “Experience Now, Travel Later” campaign invites prospective travelers to interact with China's Jewish heritage. Read More -
How K11’s Cultural-Retail Concept Thrived Online In 2020
A trailblazer on China's art and commerce landscape, K11 successfully leveraged digital and social media strategies in a challenging year. Read More -
Inside Tourism Australia’s Campaign in 8D
The DMO shares how its innovative campaign helped keep it top of mind with Australia's second largest inbound market. Read More -
Jing Culture & Commerce’s Top 10 Articles of 2020
As a publication focused on the intersection of art, culture, and technology, we’ve covered the digital pivot undertaken by cultural institutions and more in 2020. Read More -
The Future of China’s KOL Industry
China’s KOL industry after COVID-19 will continue to evolve in China and in the West. However, KOL collaborations will remain an important marketing tool. Read More -
How Versailles Forges New China Connections Under Lockdown
When it comes to engaging China digitally, Versailles is at the vanguard of innovation, its Project Manager explains why. Read More -
How China Digital Agencies Are Pivoting For A Post-WeChat Future
WeChat has been a one-stop app for organizations looking to engage China. Jing Travel spoke with expert consultancies to learn what’s next. Read More -
The Travel Influencers Behind New Zealand’s Weibo Live Streams
New Zealand’s borders have been shut since February, it’s using Chinese travel influencers and live streaming to stay connected. Read More -
New Zealand Keeps China Dreaming
Tourism New Zealand’s General Manager discusses the domestic pivot and forging new digital connections with future Chinese travelers. Read More
