Weibo campaign

Brand USA Hopes Mandopop Star Will Lure Tourists

August 30, 2019 | Share

The organisation responsible for marketing the U.S. as a tourism destination worldwide has hired Jane Zhang as the face of its biggest ever Weibo campaign. Read More
Travel Hacks: Fosun Buys Thomas Cook, Brand USA Plots Comeback and More Chinese Travel Trends

August 30, 2019 | Share

Jing Travel’s weekly guide to stories providing insight into Chinese travel trends. Read More
How San Francisco Boosted Chinese Bookings by 30 percent

July 29, 2019 | Share

Since 2017, SFTA and Hylink have launched campaigns on WeChat and Weibo to attract more Chinese visitors. The award-winning programs exemplify how DMOs can engage with Chinese millennials in a playful and innovative way. Read More

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Weibo campaign

Brand USA Hopes Mandopop Star Will Lure Tourists

Travel Hacks: Fosun Buys Thomas Cook, Brand USA Plots Comeback and More Chinese Travel Trends

How San Francisco Boosted Chinese Bookings by 30 percent

Get smarter, faster with cultural updates that matter