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In Tune Via Webtoons: The Shilla Duty Free Targets Young Chinese Women Shoppers Through Comic Strip Artists
South Korea's The Shilla Duty Free has partnered with popular Chinese webtoon artists to boost its appeal to traveling Chinese shoppers. Read More -
Mafengwo Tries to Lure Younger Travelers with Idol Group
Mafengwo recruited popular boy band ONER to share experiences about travel in New Zealand to help the online travel agency attract younger users. Read More -
The Hague Lures Chinese Tourists with Family-Friendly Travel and Museums
The Hague hopes to attract a growing number of Chinese tourists with its family-friendly travel campaign that highlights outdoor activities and museums. Read More -
This Aussie Museum Is Attracting Throngs of Chinese Tourists With WeChat
Australia's National Gallery of Victoria has taken to Chinese social media, including WeChat, to attract more Chinese tourists. Read More -
Older Chinese Are Set to Travel More as Country’s Demographics Shift
As China's average age increases, people over 60 will make up a larger proportion of the population. This group will also become a large tourism market. Read More -
A Complaint Resolution Platform Rises to Address Dissatisfied Customers on Weibo
Sina has launched Black Cat Complaint, a service for customers to file complaints that also offers mediation services between customers and businesses. Read More
