Josiah Wedgwood, the innovative and socially conscious founder of the eponymous brand, was a trailblazer ahead of his time, marrying a scientific approach with inventive marketing and philanthropy. As the brand takes a bold step into the Web3 world, one can’t help but wonder, what would Josiah do?
Under the guidance of their new Creative Director, Alice Bastin, Wedgwood unveils a captivating modern iteration of its iconic Jasperware. This venture embodies the brand’s renewed commitment to innovation, collaboration, and community craft. Wedgwood has engaged three renowned digital artists to bring new life into its most iconic pieces to mark this transition.
In a nod to the modern digital collector, each attendee of this innovative launch will receive a one-of-a-kind Wedgwood NFT from a limited-edition collection. This unique move underscores Wedgwood’s commitment to forging a new path in the digital age while staying true to its roots.
Event information:
Wedgwood in Web3
May 31, 2023, 7:00-10:00 PM
Hintze Sculpture Gallery, Victoria & Albert Museum
Cromwell Road Entrance
