Category
Jing Culture & Commerce
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Can Livestreaming Help Chinese Galleries Reach New Audiences?
Real estate agents, car dealerships, and travel agencies have found success selling goods through livestreaming in 2020 — can the model work for art galleries? Read More -
Behind Christie’s Hottest China Tool
The auction house's WeChat Mini Program is revolutionizing how it connects with China. We spoke to the tech agency responsible. Read More -
Cultural Institutions In A Time Of Crisis: Key Takeaways
Culture Track has conducted one of the most extensive studies focused on the public perception of cultural institutions in U.S. history. Its findings are profound. Read More -
The Met Rolls Out Global Licensing Plan
The museum is licensing its intellectual property and will begin creating cross-over products — it's a path the museum has pursued in China since 2018. Read More -
British Museum Pops Up In Shanghai
The London institution has brought Ancient Egypt to an upscale art mall with a pop up that taps into Gen Z trends. Read More -
Can ByteDance’s Cultural Focus Push Museums Onto TikTok?
In China, the tech giant has incentivized cultural institutions to join short-video platform Douyin. Now, it's funding an international effort on TikTok. Read More -
Money Streams: British Museum And Fliggy’s Latest Partnership
Fliggy hosted 30,000 travel live streams in 2019. Now, it's expanding global presence by taking users inside Europe's most famous attractions. Read More -
French Culture Reaching New Audiences On Tencent Art
Working with an effective local distribution partner, Tencent Art, this virtual celebration brings the best of French artistic creation to Chinese audiences. Read More -
Livestreaming Pushes 618 Shopping Festival To Record Sales
China’s first major shopping extravaganza of the post-coronavirus period showed that consumption is well on its way to recovery. Read More -
How teamLab Shanghai Incentivizes Visits
With competition fierce among Shanghai’s cultural attractions, teamLab's innovations include live streamed pop concerts and packages with high-end hotels. Read More
