Are you looking to find out how to grow the reach of your existing YouTube channel? Or are you just starting out, and unsure of how to produce videos that really stand out from the crowd? The Digital Culture Network has teamed up with Google Arts & Culture to bring you a training session on how to improve the reach and impact of your video content by understanding who your audience is and how to produce the best content for them.
A Google Digital Garage expert will explain how to identify your niche by understanding your brand and target audience’s behaviours. They’ll share technical tips for producing engaging videos, highlight ways to increase traffic to your page and explain how to measure your success. This will be followed by break-out conversations, allowing you to connect with your peers and digest learnings from the presentation.
The webinar includes:

• “Create videos with YouTube” presented by the Google Digital Garage team
• Break-out sessions for you to further discuss and connect with your peers
• Information on how to access free support from the Digital Culture Network’s nine Tech Champions
• Highlights from inspirational Google Arts & Culture programmes around the world and details on how you could partner with them